This year’s World Environment Day calls us to End Plastic Pollution. But what if part of the problem is in our wardrobes?

To explore this, we created Shoreline Revival—a fashion editorial that examines the relationship between what we wear and what we discard. Shot on a quiet weekday morning at Punggol Beach in Singapore, the series features four looks by designer and circular fashion advocate Raye Padit, founder of The Fashion Pulpit, Circular Fashion Hub and Peyar Rework, crafted entirely from upcycled textile waste.

The Plastic We Don’t See

Contemporary fashion is threaded with plastic. Over 60% of textiles today are made from synthetic fibres, created through chemical processes using raw materials like petroleum or coal. You’ll likely recognise names like polyester, nylon, and acrylic in your wardrobe. Each time we wash these garments, they shed microplastics—tiny fibres that flow into waterways, infiltrate marine ecosystems, and eventually make their way back to us through the food we eat and the water we drink.

But synthetic waste isn’t just invisible. It’s showing up tangled on coastlines and buried in sand—like the debris choking the beaches of Accra, Ghana, as documented by The Or Foundation. Fashion’s footprint is no longer just a metaphor—it’s literal.

A Mermaid Among the Wreckage

In Shoreline Revival, model Tessa Burton moves dreamily around the coastline. Emerging from the waves, resting on sun-bleached rocks, weaving through litter and washed-up debris, she wears garments made from what we discard.

Each outfit, hand-constructed from remnants and rejects, tells a different story. One cropped top crawls with ghostly strips of translucent plastic, drifting as she walks with the tide. Another ensemble is raw and shredded—mirroring the problem we’re trying to mend, crafted from garments we no longer want. One dress features layered ruffles of synthetic fabrics, crowned with sequins—those tiny, shiny pieces that take hundreds of years to decompose. Another is stitched together from hundreds of fabric offcuts, a chaotic patchwork made beautiful again.

Makeup artist Kristina Nabatnikova created a luminous, iridescent look on Tessa that grew more dramatic throughout the shoot—a rainbow of colours reminiscent of an oil slick shimmering on water.

We chose to deliberately leave some of the plastic and debris in the imagery. As much as fashion photography is about creating beauty, it should also reflect reality. We didn’t want the imagery to hide the problem. 

Raye Padit: Designing with Responsibility

Singapore-based creative entrepreneur Raye Padit’s work is an act of resistance. Through The Fashion Pulpit, he launched Singapore’s first clothes-swapping retail concept. Through his upcycling label, Peyar Rework, he pushes the boundaries of what waste can become. By reclaiming synthetic scraps and discarded garments, Raye challenges a system that too easily throws things away—and, in doing so, reimagines what it means to create.

These aren’t just outfits. They’re statements and reminders. 

The Tide Is Turning. Are We?

If we’re serious about ending plastic pollution, we need to start with what’s closest to our skin: our clothes. Just like the single-use plastics littering our streets and shorelines, the fibres we wear are part of the problem.

Fashion isn’t only about identity or expression. It’s about materials—where they come from, where they go, and who they affect along the way.

While the industry must urgently reduce its reliance on synthetic fabrics, there are steps within our control:

Buy less

Millions of tonnes of clothing end up as textile waste each year. Often, we shop not out of need, but to fill a feeling—boredom, rejection, uncertainty. Before you add to cart, pause and check in with your intention. What are you really trying to satisfy?

Choose well

While some categories like swim and activewear still require synthetics, most everyday garments don’t. Natural fibres like cotton and linen don’t shed microplastics—and they breathe better too. Your skin will thank you.

Support upcycled and circular design

More brands than ever are creating beautiful pieces from textile waste, surplus stock, and unwanted materials. Seek them out. 

Read your labels

Awareness is everything. After you feel a fabric, read its composition. It not only builds your understanding of materials but empowers more conscious choices. Some natural blends may feel soft and organic, but be mostly synthetic—so it pays to look twice.

Shoreline Revival is our call to reimagine fashion’s current—to see both the damage and the potential it holds. This editorial is a reflection of harm, but also of hope. Because with enough imagination, creativity, and care, waste can become something extraordinary.

CREDITS:

Creative direction & photography: Susannah Jaffer
Model: Tessa Burton
Hair & Makeup: Kristina Nabatnikova
Design: Raye Padit — The Fashion Pulpit / Peyar Rework

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What’s notable is how Rock Daisy brings this philosophy to life through design. The label balances a colour palette of earthy tones with thoughtful silhouettes that blend utilitarian simplicity with a touch of edge—qualities that mirror the resilient flower that inspired its name. From her corporate background to now wearing the many hats required to run a clothing label, Rachel shares her journey and vision for transforming how we think about and wear our clothes.

Watch the Interview

The Journey to Rock Daisy

Rachel’s path to creating her label wasn’t linear. “I think I’ve dreamed of creating my own fashion brand for as long as I can remember,” she reflects. Yet, like many, she initially took a more traditional career path. She trained as a CPA and worked in finance, eventually taking a position in Belgium with retail brands where she learned about the complexities behind production and merchandising. This role introduced her to a side of fashion beyond the glamour—“fabric, trims, margins, and forecasts”—but it also exposed her to the deep-seated challenges of integrating sustainability into existing business models.

While in Belgium, she took evening sewing classes and developed her own skills in pattern-making and garment construction through books and online research. The act of creating clothing gave her a sense of purpose, but it also highlighted fashion’s environmental issues. “It was disheartening to realise that this industry, which had given me so much joy, was responsible for such harm,” she explains. This realisation laid the foundation for Rock Daisy, a brand she hopes will inspire others to ‘rethink their choices’ by promoting slower, more mindful consumption.

It was disheartening to realise that this industry, which had given me so much joy, was responsible for such harm.

The name Rock Daisy captures both strength and grace, which are qualities Rachel strives to infuse into her designs. She recalls her first encounter with the resilient flower: “The Rock Daisy is a weed that grows in mountainous conditions with little to no water. Despite the odds, it perseveres.” She experienced this firsthand on a hike in the Tirol Alps, and it left a lasting impression. She loved the name’s duality, the “masculine, hard energy of the ‘rock’ balanced with the feminine grace of the daisy.” This duality guides her design philosophy, leading to pieces that are versatile yet structured, refined yet relaxed.

Building Sustainably

Starting a fashion brand with sustainable values is no small feat, and Rachel has learned plenty along the way. One of her biggest takeaways? The importance of building strong partnerships. “I put a lot of effort into fostering a transparent and authentic environment where priorities are clear,” she says, noting that this collaborative approach has proven invaluable, especially during challenging times. She’s also developed a keen sense for sticking to her convictions, a necessity when choosing between sustainability and conventional options. “I always return to our mission to steer the process,” she shares, whether debating materials, designs, or even packaging.

Rachel has also faced eye-opening moments when it comes to sourcing materials. She recalls the struggle to find sustainable fabrics in manageable quantities, as many suppliers cater only to high-volume orders. Her decision to focus on natural fibres, like TENCEL™ lyocell and organic cotton, wasn’t just a nod to quality—it was a deliberate choice to counteract fashion’s dependency on polyester. “Today, more than 54% of textile fibres globally are made from polyester, a non-biodegradable material produced by burning crude oil,” she shares. By prioritising natural materials, she’s building Rock Daisy as a small but impactful alternative in a market saturated with synthetics.

Her designs reflect this commitment to thoughtful detail. Rachel’s favourite piece, the AMELIE dress, began as an experiment in draping. “The beauty of this design is how these elements come to life as the wearer moves,” she says, describing how its topstitched lines subtly shape the body without compromising the dress’s relaxed fit. Other versatile pieces, like the ALEX boxy crop top and TASHA shirtdress, invite customers to experiment with different looks. The TASHA shirtdress, for example, has become a wardrobe staple for Rachel. She wore it on a recent flight to Bali, finding it adaptable from a chilly aeroplane to the island’s tropical warmth.

Embodying Ethical Values

Building Rock Daisy has also reshaped Rachel’s personal approach to consumption. For years, she has made conscious choices in her lifestyle, from reducing meat consumption to travelling by land and public transport as much as possible. Since moving to Singapore, she’s also become an active supporter of local farms. This mindset has reinforced her view of quality in fashion, too. I was already checking the fibre content label of each piece I purchased in the past, and continue to do so, also with secondhand clothing. “I already used to check the fibre content in anything I purchased in the past, and continue to do so, along with secondhand clothing.” 

Looking ahead, Rachel envisions Rock Daisy as more than just a label. She hopes to create a community hub where people can gather for workshops and design talks, and she’s excited to collaborate with other designers on limited-edition collections. Her broader mission involves funding projects to help production facilities adopt renewable energy and supporting regenerative farming practices.

Her ultimate goal, though, is simpler: to encourage consumers to look at fashion with a renewed awareness. “We need real sustainable options in a space dominated by polyester and plastics,” she says. As Rock Daisy grows, Rachel is confident that her brand will continue to stand tall—much like the hardy flower that inspired it—carving out a meaningful space in the world of sustainable fashion.

Discover Rock Daisy via their website
Photography by ZERRIN STUDIO
Videography by beige.social

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Over the last few years, the Australian-Japanese model, content creator and founder of eco-friendly brand Peco Bag has built a career deeply centred around sustainable living. Through her platform, she shares her thoughts on everything from daily rituals to the small, thoughtful changes that can lead to a more conscious lifestyle. Beyond sustainability, it’s a genuine desire to show up authentically that has guided her journey, both personally and professionally. 

“I don’t want an ordinary life; I want an extraordinary one,” she explains, reflecting on a lifelong inclination to carve out her own path, however unconventional. This mindset, instilled by her Japanese heritage, is a real driving force. Raised with an appreciation for mindfulness and artistry, she was taught to approach every action with intention. “In Japanese culture, there’s a strong emphasis on discipline, tradition, and an artful approach to everyday life,” she shares. This cultural influence has helped her adopt a more mindful way of living, one that emphasises gratitude and being present in the moment. Today, that same thoughtfulness is reflected in her work, where her various business ventures have become an extension of her commitment to living with purpose. 

Building Better Habits

However, Yumika hasn’t always had this lifestyle; a series of eye-opening industry experiences pushed her towards change. As her career in TV hosting and modelling took off, she became increasingly aware of the overwhelming amount of waste accumulating in her daily life. Brands would send her media kits filled with new products, beautifully packaged, but wrapped in layer upon layer of plastic. “It was really overwhelming to see so much waste generated from these media kits alone,” she recalls. Her cupboards quickly became cluttered with countless branded tote bags she never used, and her frustration with unnecessary waste began to grow.

She recalls one simple yet profound moment which made her reevaluate her consumption habits. She bought a juice, which came in a plastic cup with a plastic film lid, a plastic straw, and was then placed in another plastic bag. “Within minutes, it was all discarded,” she says. Similar experiences—like watching groceries being double-bagged at the supermarket—sparked a desire to find a better way. “I started actively refusing plastic bags and began carrying my own. This was a big turning point.”

It was this personal shift that led to the creation of Peco Bag, “I wanted to design a reusable bag that was not only practical, but also stylish enough for people to actually use.” Produced with fabric made from regenerated plastic waste, Peco Bag’s compact design folds into a pouch that fits in the palm of your hand, making it easy to carry and store. Though the project started as a personal initiative, it has since grown into a thriving business. Over the past five years, she has released multiple collections, created custom designs for corporate clients, and inspired countless people to make small but impactful changes to reduce their plastic consumption.

Making Sustainability Sustainable

Yumika’s passion for sustainability goes well beyond business. As someone who engages deeply with the eco-conscious community, she has had the opportunity to speak at green events and participate in panel discussions. These experiences have not only been inspiring but also eye-opening, offering insights into the challenges faced by sustainable brands. “It’s difficult to stay competitive and profitable as a sustainable business,” she admits, highlighting the financial struggles that even the most committed companies face. We discussed the case of Renewcell, a prominent textile recycling company which had recently filed for bankruptcy and Mara Hoffman, a veteran in sustainable women’s fashion who recently closed her business after 24 years.

This reality check has shaped her understanding of sustainability as an ongoing journey, rather than a fixed destination. “Sustainability isn’t just about creating an eco-friendlier product; it’s about leading as examples of change,” she explains. Research and development in this space is still evolving, and sustainable brands need more support—from mentorship to funding—to scale effectively. Balancing responsible sourcing, fair wages, and competitive pricing is a constant challenge, especially when competing with the speed and low costs of fast fashion.

A Journey to Healing

Yumika’s conscious living journey has also been influenced by her experience with Topical Steroid Withdrawal (TSW), a distressing and debilitating condition arising from the use of topical steroids to treat skin problems (like eczema). “Going through TSW was a wake-up call,” she shares. “Not only was it challenging to regain control over my health, but it also opened my eyes to how deeply connected our well-being is to the health of the planet.”

As she sought natural remedies, turning to Eastern methods like Traditional Chinese Medicine (TCM), Yumika realised that the Earth provides much of what we need for healing. “Our bodies and the planet are interconnected. The same way the Earth knows how to balance itself, our bodies also strive for that balance.” Her experience with TSW has reshaped her understanding of sustainability, extending beyond material consumption to encompass the food we eat, the water we drink, and the overall health of the ecosystem. “It’s a reminder that sustainability isn’t just about reducing waste or choosing eco-friendly products. It’s about recognising that the Earth’s health and our health are intertwined.”

Sustainability isn’t just about reducing waste or choosing eco-friendly products. It’s about recognising that the Earth’s health and our health are intertwined.

Saying No to Fast Fashion

Despite the challenges, Yumika is unwavering in her commitment to integrity, even turning down lucrative collaborations with ultra-fast fashion brands. “I’d be lying if I said it didn’t sting a little to turn those opportunities down,” she admits. But she’s clear that accepting them would compromise her values. “I wouldn’t feel good about it. Staying true to my path is far more rewarding in the long run. Saying no to something just makes space for a ‘yes’ that’s much more aligned with who I am.”

She also acknowledges the tension between promoting sustainability while working in an industry that thrives on consumption. A former fashion stylist and model, Yumika has always had a deep love for fashion—something she continues to embrace. However, she’s careful to avoid encouraging overconsumption. “I find joy in showing how to make the most of what you already own,” she says. Whether it’s restyling a beloved thrifted piece or mixing up how she wears sustainable staples, she wants to break the stigma around outfit repeating. “Fashion can be creative and fulfilling without constantly buying new things.”

Staying true to my path is far more rewarding in the long run. Saying no to something just makes space for a ‘yes’ that’s much more aligned with who I am.

As she looks to the future, Yumika remains hopeful and focused on making sustainability inspiring and accessible for all. Her advice for those looking to live more consciously is simple: start small. “Sustainable living doesn’t have to be overwhelming or extreme. It’s about making conscious choices—pick one habit you can easily change and begin there.” Whether it’s bringing a reusable cup for your coffee or a reusable bag for groceries, she emphasises taking small, manageable steps. “It’s not about aiming for perfection, but simply starting somewhere. For me, it began with saying no to plastic bags. Now, I find myself making more thoughtful decisions in every aspect of my life.”

Connect with Yumika Hoskin

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I first met Shreya in Singapore over a cup of coffee back in 2021. She was navigating a career in sustainable finance, seeking more alignment with her work and ways to create a bigger impact. Eventually, she took a leap of faith to carve out her own path. Today, she stands as one of India’s key sustainability thought leaders, championing the plant-based movement, sustainable practices, and social justice.

Now an environmental campaigner, co-founder of a vegan events company and podcaster, Shreya is driven to change perceptions around conscious living, championing a holistic approach to sustainability that benefits people, animals, and the planet alike. We caught up again in Singapore to hear more about her inspiring journey.

What inspired your conscious journey?

I think I’ve had a strong sense of “sustainability” from a young age, though I didn’t understand what it meant at the time. I was the weird kid who would get upset with people—adults included!—for littering, not carrying reusable bags or wasting paper. There was an inherent understanding of what wasn’t right, and a strong urge to do something about it. If I forgot my own grocery bag, I’d juggle items back to my dorm, and I’d rather not drink than buy a plastic water bottle if I didn’t have a reusable one. 

My journey in sustainability began after watching Cowspiracy. I fully transitioned to veganism after realising the environmental impact of meat and dairy. This coincided with my love for backpacking and I became obsessed with finding vegan and sustainable activities during my travels. I continually looked up cruelty-free experiences and sustainable shops, often finding that veganism and sustainability went hand in hand. My background in sociology and gender studies helped me understand how these social issues are interconnected. The seeds of what I know now were planted during those formative years.

What does sustainability mean to you now?

For me, sustainability goes beyond the planet; it includes people, animals and our entire ecosystem. It’s about who we are and the life we sustain. It’s never been about compromise, sacrifice, or tokenism but a way of living that influences every choice we make and how we show up. It should be all-encompassing. 

I look at sustainability from different contexts and perspectives. Being here in India and having lived abroad for a decade, I understand its nuances as well. It’s been an interesting journey, but even 8 years in, I’m learning something new every day. Sustainability is a gift that keeps on giving. 

As an ambassador for SHE Changes Climate, you advocate for a socially equitable and gender-inclusive energy transition. What challenges do women in India face in the sector?

Women in rural India face significant safety issues due to lack of electricity. They spend long hours collecting firewood, which affects their health and limits time for education or income-generating activities. What’s more, they also spend long hours cooking, often using petrochemicals, which means they may be inhaling toxic fumes. This lack of access to modern energy solutions and training means there’s limited representation of women in decision-making roles within the energy sector.

Addressing these challenges requires a holistic approach, including education, training, promoting women to leadership roles, and ensuring their voices are heard in policy-making processes. It goes beyond just hiring more women; it’s about creating a supportive environment where they can thrive. Only by tackling these issues at every level can we hope to achieve a truly equitable and gender-inclusive energy transition.

You’ve recently co-founded plant-based community Meat Less Meet More. Tell us more about the venture and its mission.

After a long time of struggling to find vegan friends in Mumbai, I met my co-founder and now close friend, Amy Aela, at a friend’s birthday party. I mentioned I was in the sustainability space. When we discovered we were both enthusiastic vegans, we knew we wanted to come together and grow the community. We started hanging out more often, and during a trip to Bali, we came up with the idea to host lunches and dinners to bring people together around the cause.

Our goal is to make plant-based living attractive and change people’s perception of vegan food. We also thought starting Meat Less Meet More would help us find our vegan husbands who share our values through these events! Jokes aside, our mission is to change the bad reputation plant-based food and veganism has in India. Many people think it’s just bland food, but that’s far from the truth. We want to shift this mindset, create a safe space, and make activism cool and glamorous. 

The whole idea around plant-based living and everything we stand for stems from this. We want to create a kinder, more compassionate world, and that starts with what people eat. Like every business that succeeds, it comes from identifying and solving a personal need. Meat Less Meet More fills the lack of cool, community-centric vegan experiences. Amy and I really found our purpose.

Our mission is to change the bad reputation plant-based food and veganism has in India. Many people think it’s just bland food, but that’s far from the truth. We want to shift this mindset, create a safe space, and make activism cool and glamorous. 

We bring complementary skill sets and a clear vision to the table, aiming to make veganism or at least plant-based living mainstream in India. We need collective effort to achieve this and want to build a community that supports and amplifies these businesses and the voices of changemakers, ensuring the journey isn’t isolating.

Your podcast, Sustainable Tea with Shreya, has interviewed many interesting changemakers. What have been some memorable moments? 

Oh, one was definitely shooting with an LGBTQIA+ monk in a Buddhist temple in Tokyo, who ended up doing my makeup on set in the middle of the episode. It was an experience unlike any other. Just the setting itself—being in a monastery and conducting the podcast there—was surreal. I felt an instant connection to my guest, Kodo Nishimura, and knew I was meant to be there. I never expected to be so emotional or vulnerable, but some episodes, like the one with Charul Jaitly, co-founder of Mātiti Group and Mrs UAE International 2021 winner, brought out my own mental health challenges and body image issues on camera, things I had never mentioned before.

It’s incredible how much I’ve learned from the people I’ve met and how much I’ve grown as a person and as a podcaster since it began. I’ve gone from being really shy to not feeling that sense of anxiety in front of the camera anymore. I think I’ve come a long way, and I’ve realised the power of being vulnerable to allow others to be vulnerable too. Creating a safe space for people to open up and truly express themselves has been eye-opening. It’s also made me understand how sustainability means different things to different people.

The most exciting part has been the journey from shooting the first episode in Mumbai to filming across several countries. Some of the most memorable moments include shooting at Lake Como, against a stunning backdrop with Mary Robinson, the first female President of Ireland. There was also a chance encounter with Smriti Mandhana, one of the best and most beloved cricketers from the Indian Women’s Cricket team, on a flight that led to a podcast interview at her house in Sangli, Maharashtra. It’s been a serendipitous and interesting journey so far. We’re just getting started and have a long way ahead, but it’s been incredibly challenging, exciting and fulfilling all at the same time.

Entrepreneurship is never a walk in the park. What are some of the biggest challenges you face with your work? 

One is self-discipline. When you work for yourself, there are no boundaries. There’s no one to hold you accountable, except yourself. You don’t know when your day begins and ends. You’re constantly on and can’t switch off, realising the business operations rest entirely on you. Another challenge is running a team, which is a full-time job in itself, including managing different issues, delegating effectively to get things done and dealing with people’s emotions. As a founder, you have to step up to see things through. Navigating daily issues while maintaining morale and encouraging your team to achieve goals is tough. You’re responsible for them, while upholding accountability.

Another challenging aspect is getting people to care about sustainability and veganism in a largely indifferent world. It often feels isolating, like you’re a lone voice trying to wake everyone up. Finding the right collective, your people and your belonging is harder and it’s in a smaller capacity, in a smaller vacuum. 

Impact entrepreneurship lacks the support systems of industries like music or tech, making it hard to find resonant individuals and funding. This isolation can lead to feelings of discouragement and questioning your mission, especially when financial and engagement metrics are low compared to mainstream ventures. It’s a challenging reality we have to navigate. It’s tough to understand, but that’s the current landscape we’re coping with.

You’re styled in a number of ethical brands today. What role do you feel sustainable fashion plays in the broader context of climate action?

Climate action and systemic transformation are inseparable from human rights, including the exploitation of women and children in fast fashion factories. The true cost of cheap clothing impacts people, the planet, and animals.

Sustainable fashion goes beyond trends and expensive brands; it is deeply connected to India’s artisans, craftsmanship, culture, textiles, and history. Unlike in other countries, there are many layers to consider, including balancing livelihood, craft, tradition, agriculture, and the environmental impact of chemicals and dyes used in clothing. I’ve heard heartbreaking stories, like a worker being forcibly sedated to prevent complaints. Human rights abuses are rampant in this industry.

Sustainable fashion goes beyond trends and expensive brands; it is deeply connected to India’s artisans, craftsmanship, culture, textiles, and history.

I haven’t shopped from fast fashion brands in over a decade, refusing to support them given what I know. For me, sustainable fashion often means raiding my mom’s and sister-in-law’s wardrobes until they kick me out for borrowing without returning. It means wearing the same outfit to five events with the same crowd noticing, or opting to rent instead of contributing to the billions of clothes discarded daily, wondering where they all end up.

We need to move to a sharing economy instead of owning. It’s okay to borrow from people around you. It’s okay to normalise thrifting, buying secondhand or preloved clothes. How can a sustainable way of living not negatively impact our arts and crafts, and the people intricately tied to this. This balance is essential to me, as fast fashion’s pursuit of profit is harming both consumers and producers alike. 

What message do you have for women who aspire to work in the climate space?

The biggest thing I’ve learned is that it’s okay to be unsure. When I started eight years ago, there was no clear path in India for a career in sustainability.  

It’s important to seek out mentors and people in the sustainability space because there’s no handbook. Sustainability means different things to different people in different contexts. It’s so vast and intersectional, with many battles to fight and industries involved. You have to decide what matters most to you and how you can best contribute your skills to the cause. 

Dr. Ayana Elizabeth Johnson’s Climate Ikigai application talks about finding what you’re good at, what the world needs, and what you can ethically make money from—essentially bringing your superpower to the movement. This helped me realise what I wanted to do. I started out in sustainable finance but found I didn’t want to be behind a screen. I wanted to be front and centre, using my love for speaking, writing, and meeting people to do good. My podcast, speaking engagements, and activism brought all that together. It’s about understanding what is impactful, urgent, and the tangible changes you can make with your resources, network and talent.

It’s important to seek out mentors and people in the sustainability space because there’s no handbook. Sustainability means different things to different people in different contexts. It’s so vast and intersectional, with many battles to fight and industries involved. You have to decide what matters most to you and how you can best contribute your skills to the cause. 

Ask yourself—who am I, what can I do. How can I use my superpowers in sustainability? This is personal to everyone. Seek out mentors, ask for help and career advice, and draw inspiration from the journeys of others. You don’t need to reinvent the wheel; work within the nuances of what sustainability looks like for you.

For aspiring women leaders in this space, it’s about finding a sense of community, belonging, and validation to keep going. Understand the divine feminine energy within you, take care of yourself, connect with nature and find your why. For me, it’s about spending time with nature, in forests, amongst water bodies and animals. If we rekindle our relationship with the Earth, we’ll find healing and eventually, our larger purpose.

Connect with Shreya on Instagram and Linkedin.
Photography & styling by ZERRIN STUDIO

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At the heart of Kitdo is the MagniClip, a revolutionary magnetic tool designed to replace traditional safety pins and inspire wardrobe reinvention.

We sat down with Denise Ho, the visionary behind Kitdo, an experienced fashion stylist with an 18-year career, to discuss Kitdo’s journey from concept to creation and how rethinking and restyling clothes can significantly impact the industry. From the frustration of damaging garments with safety pins to the desire to make rewearing clothes mainstream, learn all about the motivations, challenges and future aspirations of this stylist turned innovator. 

How did your industry experience as a stylist spark the idea for Kitdo?

I’ve been a fashion stylist for 18 years and have always aspired to launch my own product line. Watching makeup artists and hair stylists develop their own brands made me wonder why fashion stylists hadn’t done the same. The sustainability aspect became a driving force, and I wanted to create a product that encourages consumers to restyle their clothes.

Could you share more about the concept behind your first product—the MagniClip.

The Magniclip is a blend of the nostalgic 90’s t-shirt clip and innovative magnet inserts. Initially, I wanted to replace the safety pin, which often left holes in delicate garments on set. Frustrated by this, I designed our first product, the Magniclip, to offer a safer alternative with numerous additional functions.

You state that Kitdo’s tools help to ‘redefine the concept of newness’ in fashion. Why does pushing for this change matter to you?

I believe our collective desire for newness has gone too far, worsening the fashion waste crisis in both fast fashion and luxury. The most conscious approach is to play with your clothes and create newness through creativity. Kitdo is crucial for this, as it sparks creativity and encourages rethinking and restyling your wardrobe. At least, that’s how I see it!

What are the reasons behind us not rewearing our clothes enough? What’s your perspective?

These days, it’s so easy to just buy something and toss it aside. I remember once in London, I saw someone running in the rain, dropping a bag of clothes and not even looking back. Education is key here, which is why I’m teaching at a school in Hong Kong—I’m constantly inspired by the creativity of the younger generation. But we also need to make rewearing clothes cool and sexy. It’s something we’re really focused on in our branding and content.

Sustainability in the fashion industry is a hot and ever-evolving topic. What is your personal take on how we can move the needle?

Honestly, I think brands need to go beyond just talking about sustainability and really make it a part of who they are, not just something they use for marketing. At Kitdo, we don’t lead with sustainability as our USP. Our focus is on creating a beautiful product and putting out engaging content and collaborations that everyone can enjoy. Kitdo was made with restyling in mind, and we’re proud of how versatile it is. Sustainability is just built into Kitdo as a fundamental part of what we do, rather than being our main selling point. We want people to love Kitdo for its quality, versatility, and style.

What are Kitdo’s future plans, and what are your dreams for the brand?

My vision is for Kitdo to be the go-to brand for restyling accessories, offering a full lineup of products that inspire creativity and versatility in wardrobe transformations. We want to empower our customers to enjoy the process of restyling and find joy in giving new life to their clothes.

Finally, tell us your favourite ways to style the Magniclip!

We love them all! Honestly, we love seeing all the different ways our customers use Kitdo.  They are the ones constantly discovering new and creative applications for our products. That really excites us!

Discover the full range from Kitdo on ZERRIN.

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As the quintessential material of summer, it is a lightweight and natural fabric that can keep you feeling cool through warm days. Regardless of what you pair your linen pieces with, it effortlessly gives off an elegant yet carefree vibe. 

Not only is it biodegradable but also it can come in a variety of styles and natural colours. Linen, unlike cotton, can last up to three decades if properly cared for. It is naturally moth-resistant and can withstand high temperatures (ideal for lounging at the beach!). Furthermore, linen is among the world’s oldest fibres, stretching back to 8000 BC. The best part? The more you wash your linen, the more absorbent and softer it becomes.

Here are some of the best sustainable linen wear brands that you should consider if you are looking for environmentally friendly yet long-lasting clothes for the summer heat. 

Summery The Label 

Summery The Label creates trans-seasonal linen wear collections that are both classic and cosy. This Singapore-based linen brand delivers timeless classics made ethically from luxurious linen, ideal for everyday use. The garments in its collections are predominately made from linen, which is unquestionably one of the least harmful textiles accessible. Additionally, this locally produced slow fashion label offers pieces in many styles such as shirts, skirts, shorts and dresses (so many options to choose from!)

Website | Instagram

Linenfox

Featuring extended size ranges, Linenfox culminated from the idea of creating affordable yet long-lasting clothing for women who sought quality. The label presents oversized fits for garments that are available in three sizes, whereas those in five sizes are true-to-size. Each piece uses OEKO-TEX® certified linen sourced locally from Lithuania. Instead of wasting fabric in their production process, Linenfox repurposes them into scrunchies, fabric samples and experimental fabric pieces. Most importantly, the label prioritises being a positive change in the fashion industry by implementing sustainable solutions within its system. 

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Sand Snow Linen 

This Lithuanian fashion label creates eco-friendly linen apparel and homeware from 100% European linen. Instead of having ready-to-ship items, Sand Snow Linen creates linen items right after the order is placed. Additionally, the brand opted out of stocking up with linen goods, as they could be easily wasted if not purchased by customers. Through its amazing team of dedicated seamstresses, consumers can expect high-quality and breathable handmade linen pieces.

The brand believes that anyone can choose to live sustainably in clearness, style and simplicity. 

Website | Instagram

Love Linen

Stemming from a passion for creating local Australian sustainable linen clothing, Love Linen was established. Quality over quantity is important to this sustainable fashion brand, which wants to support local artisans and utilise natural materials like linen. 

Proudly accredited with Ethical Clothing Australia, it also supports fair wages and working conditions for its local makers, especially in an industry that often exploits human labour. By honouring the makers, they believe that it also honours the wearer. Furthermore, Love Linen produces limited quantities of its designs, which are made with carefully selected quality European linen fabric, due to its incredible manufacturer’s short production runs.

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Beaumont Organic

Beaumont Organic is an ethical fashion label featuring linen as well as many other eco-fabrics like lyocell, Tencel and non-mulesed wool. Since its launch in 2008, the sustainable label has been creating modern yet mindful clothing for the modern woman. To decrease its environmental impact, a large percentage of garments are produced by suppliers located within close proximity to Braga, Portugal. Beaumont Organic has since utilised a Portuguese warehouse to further reduce its carbon footprint. 

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Eileen Fisher

Eileen Fisher, an American designer, launched her namesake womenswear label in 1984, with four simple styles in linen. Since 2021, the sustainable apparel brand has implemented more inclusive sizing, with every design available in sizes XXS through 3X. Eileen’s brand carries eco-friendly yet flattering pieces by using natural materials that are regenerative, renewable and recyclable. Focused on encouraging circularity, Eileen has successfully created a dynamic community of conscious consumers and artisan makers. 

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Neu Nomads

A sustainable womenswear company, Neu Nomads introduces luxurious women’s clothing at reasonable prices. Neu Nomads presents many vegan-friendly designs in natural linen, cotton jersey and Tencel. 

As an ethical brand, it is committed to sourcing materials that are breathable, lightweight, and washable from natural, renewable resources. Since 2017, the linen has been responsibly sourced and manufactured in a Lithuanian factory that only uses green energy. Its linen collection includes items suitable for an outdoor picnic or simply lounging around the house.

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Linenbee

Linenbee is a Latvian mother-daughter team that specialises in handcrafted ethical linen pieces. What distinguishes this sustainable linen wear brand from others is the way it honours and caters to various body shapes. Linenbee can create a garment for you based on your exact body measurements and desired modifications.

Moreover, the brand only uses 100% pure linen locally grown from flax in Europe, making it fully biodegradable and less harmful to the environment. 

Website | Instagram

Vivid Linen

Since 2002, Vivid Linen offers a wide range of garments for people from all walks of life. Using only all-natural materials in the production of its pieces, the brand prides itself on creating clothes that have high-quality craftsmanship. 

It continues to produce stylish but sustainable linen clothing in limited quantities, with a conscious emphasis on quality over quantity.

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Linen Handmade Studio

Linen Handmade Studio makes ethical linen wear from pure linen that is OEKO-TEX® STANDARD 100 certified. Laura founded the brand with a small team of seamstresses in a studio near her home, inspired to capture the beauty in all of her summer chasing looks. 

With all of their products made from natural linen, you’ll be spoiled for choice when it comes to adding new pieces to your wardrobe. Tops, skirts, pants, jackets, and shorts are all made to order, so there is no overproduction of clothing at Linen Handmade Studio.

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Pyne & Smith

Dresses made by Pyne & Smith are made from 100% fine European flax linen. Its breathable and hypoallergenic linen pieces feature exclusive patterns and colours designed exclusively for the brand. 

Pyne & Pyne & Smith takes pride in producing its dresses in small batches to avoid overproduction. The fabric sourced in a flax field in Europe is flown to its cutter in Southern California where the dresses are cut and bundled ready for sewing. Scraps are collected and sent to a local textile recycling centre to be repurposed into car and aeroplane seat covers in order to reduce production waste.

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Sotela

Sotela is an eco-conscious fashion brand that celebrates age, gender, race, and size in order to promote radical inclusivity. It makes extensive use of eco-friendly fabrics, such as organic linen, in the production of its garments. Hanna founded Sotela in order to create an ethical and inclusive clothing label that adapts to the constant change in our bodies.

With its made-to-order production, Sotela manufactures its garments locally in Los Angeles to reduce its carbon footprint and minimise textile wastage. Furthermore, having in-house production gives the brand the freedom to customise each garment while still ensuring fair labour practices.

Website | Instagram

Poplinen

Poplinen is a fashion brand that celebrates the female figure in all its shapes and sizes, championing women worldwide through inclusivity and sustainability. Made locally in Downtown Los Angeles, the brand uses premium, high-quality materials like organic linen, bamboo, Tencel and certified organic cotton. Poplinen employs environmentally friendly practices such as compostable packaging and items shipped in recycled materials. All clothing is made from eco-friendly materials such as organic and plant-based fabrics.

Website | Instagram

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But these extra demands didn’t daunt Nabilah Islam, founder of independent label One Puram. The dentist-turned-designer’s first foray into the fashion world has been a steep, yet rewarding, learning curve. From uncovering the perfect fabric, to production setbacks, to learning all the moving parts of running a brand, we chatted all about her journey.

Dentistry to design is quite the career switch. Have you always wanted to start your own clothing brand?

From a young age, I’ve always had an interest in clothes and was very particular about what I would and wouldn’t wear. Although I was set on becoming a doctor, which led me to focus on the sciences instead of textiles and graphics in school, my passion for fashion never left. I’ve always been aware of how self-empowering clothes can be.

I distinctly remember university events because of what I wore—from the colourful orange dress on my 21st birthday that made me feel like I’d truly become a woman, to the red dress I wore to hospital job interviews that made me feel I stood out in a sea of grey. Fast forward to today, being able to create clothes and empower women’s wardrobes through One Puram makes me feel so blessed.

Tell us about your journey to launching the label

Despite holding down a full-time career as a dentist, I’ve always made time for my ‘fashion hobbies’: from sketching and sewing projects to browsing fashion blogs and fabric stores online. Although I considered starting a clothing label, I knew that delving into the business of fashion would be a huge undertaking.

When I moved to Jakarta in 2020, I saw it as a fresh start to try something new. The lockdowns and travel restrictions due to the Covid-19 pandemic meant I couldn’t travel back to Singapore as a clinician, which became a catalyst for me to work on a label. I started taking sewing classes again, gaining a greater understanding of what it took to make clothes, the importance of patterns and fit, and the different challenges artisans face during production.

Growing up with fast fashion brands in the UK, I knew early on that the traditional way of producing and selling wasn’t something I wanted to endorse. The more I learned about fashion’s impact on the environment, the more adamant I became about not adding to the problem. My goal became to create a more sustainable label that blended style and substance.

What does the name One Puram mean?

It’s derived from two words in Bengali—’puro’ which means ‘whole’ and ‘gram’ which means ‘village.’ The name One Puram reflects our close work with artisan makers, over factories that mass produce. I source everything I can locally within Indonesia, including our packaging and clothing tags, to reduce our carbon footprint and support the local industry here. 

What personal experiences led to you prioritising sustainability in your life and label?

Everyone has a different green journey. For me, creating an ethical brand was important, especially after the tragic Rana Plaza factory collapse in Bangladesh, where my father is from. I’ve also always been conscious of environmental pollution, from our streets to our beaches. One particular diving trip to Bali made me realise how much plastic had accumulated in our oceans compared to my previous dive a few years earlier. I’d come up to the boat after a cleanup holding piles of rubbish. But after researching microplastics—35% of which come from synthetic textiles—I realised our pollution problem was more than just the visible single-use plastic.

That’s one of the big reasons why today I stand by natural fibres, not just for their feel on the skin but because of the impact synthetic materials like polyester have on our planet. I was determined to create a more eco-conscious fashion label that didn’t contribute to that impact. These decisions led me to discover TENCEL™ fibres, which provided the right foundation for my creations.

There’s many moving parts to creating a sustainable fashion label. How did you start?

I began with the fabric. Discovering TENCEL™ fibres gave me focus, and I was pleasantly surprised to learn that I could make voile, sateen, linen, and canvas fabrics with TENCEL™. After understanding the weight and drape of each material, I sketched and imagined the silhouettes, eventually editing down to create the final collection: a variety of dresses, separates, jumpsuits, and a jacket.

The colours within the fabrics inspired our first collection name: Bali Dusk. The prints reminded me of fiery sunsets and dusky skies, with blues, oranges, and pinks merging into the darkness. This beautiful juxtaposition of colours in the sky is something everyone can relate to and appreciate. Since then, we’ve gone on to produce original prints in our Para-Sol and most recent Les Voilles collection.

And how have you approached packaging?

Balancing economic, environmental, and customer appeal in the ‘unboxing experience’ was a learning curve. Initially, I made the mistake of choosing boxes that increased shipping costs globally due to their volume—a decision that didn’t align with sustainability or practicality. One Puram’s shift to minimal packaging has eliminated excess materials, enabling more affordable shipping solutions worldwide.

Shop the Story

Zenith Waistcoat

$185

Palazzo in Mosaic Mirage

$165

Cruise Dress Marine Flora

$225

Cruise Dress Arabesque

$225

We love how form-flattering the silhouettes are!

They were a joy to create. Having lived in the tropics for over a decade, I knew exactly what I wanted in warm-weather clothing: effortless, lightweight silhouettes with flattering lengths and thoughtful details. While we all seek confidence in our clothes, my own insecurities guided me in crafting thoughtful lines and cuts for different body types.

For instance, the wrap-over detail in the Tropez Skirt conceals the tummy, while cap sleeves and crop tops of varying lengths accentuate different areas of the body. Slits in some designs enhance breathability and airiness, crucial in scorching weather. The Zenith Waistcoat, light and airy, serves as an easy cover-up in air-conditioned spaces.

I also aimed to make sizing more forgiving, offering options like elasticated waists and belts for a comfortable fit. The result is a curated collection of looks that I proudly endorse, eagerly anticipating the evolution of our next line.

How did life in Bali influenced your design process?

Living there was the perfect outlet for me. I had the opportunity to truly appreciate the island’s natural beauty, learned to surf, and even fostered a dog. It also allowed me to forge close relationships with workshops and artisans for One Puram. Bali is a hub of innovation, creativity, and artistic talent, supported by a vibrant community of female entrepreneurs whom I regularly connected with. Overall, living there taught me to value simpler pleasures, away from the bustle of big cities and the weight of excessive possessions. I’ve since lived in Jakarta, and am now based back in Singapore.

What do you wish more people knew about how our clothes are created?

I wish more people were aware of how clothes are actually produced. From water wastage and the harmful effects of chemical dyes to labor exploitation, there’s so much hidden from us. Fabric education is crucial too. Many brands still rely heavily on polyester blends and synthetic materials. While the industry is starting to phase these out, ultra-fast fashion brands lag behind.

Through One Puram, I aim to educate customers about making more conscious choices. Together, as a community, we can strive for better practices and awareness.

Through One Puram, I want to do my part to educate customers about making more conscious choices so that we all, as a community, can do better. 

What have been your biggest learnings as a first-time fashion entrepreneur?

Coming from dentistry, I didn’t have any formal fashion design training. I had to teach myself everything: industry processes, branding, marketing, finance, strategy, design, and execution. It’s been challenging, but I’ve enjoyed the journey. Initially, I grappled with imposter syndrome, but believing that anyone can learn and pursue their passions has fueled my enthusiasm for tackling new challenges with determination.

I’ve made some missteps along the way. There were printing issues with our Dawn fabric supplier, resulting in defects throughout the fabric roll. The workshop salvaged what they could, and the remaining fabric will be reserved for future projects.

Additionally, I’ve had to switch workshops several times. The first closed down, the second was unreliable, but now I’ve found a workshop I can trust to deliver quality products consistently.

How do you feel the sustainable fashion movement is shifting, in Asia and abroad?

Customers are now more interested and informed than ever before, which is a positive development. However, the rapid growth of platforms like Shein can be disheartening. Nonetheless, I believe established brands, influencers, and everyday citizens are increasingly finding ways to incorporate sustainability into their practices. Singapore, in particular, is a city that embraces independent designers and boasts a growing community of conscientious consumers.

I’m confident that more people will seek out unique clothing from small businesses that prioritise ethical and responsible practices. It’s crucial for brands to conduct research and break down barriers that hinder people from making more sustainable choices, thereby fostering a broader movement towards sustainability.

Globally, we’re seeing the fashion industry appreciate creating quality garments, shopping vintage, clothes swapping, renting, and exploring upcycled fashion. We’re also getting more comfortable with rewearing clothes, which gives me hope that the end life of garments won’t just be sitting in a landfill heap. This shift is a positive step toward a more sustainable fashion approach overall.

Globally, we’re seeing the fashion industry appreciate creating quality garments, shopping vintage, clothes swapping, renting, and exploring upcycled fashion. We’re also getting more comfortable with rewearing clothes, which gives me hope that the end life of garments won’t just be sitting in a landfill heap..

What’s your dream for One Puram?

I believe making circularity a goal in the fashion industry is crucial. Going forward, my hope is to create upcycled deadstock items with disadvantaged communities in Bali, providing them with a source of income. As we grow, I look forward to streamlining our processes and building a dedicated team to help expand the brand.

Overall, I want One Puram to be seen as an alternative to fast fashion brands, offering unique, stylish, limited edition pieces that are also ethically made. It’s important to me that One Puram continues to evolve, embracing new ideas in both thinking and design. I’m excited about what lies ahead for us.

Finally, what advice do you have for aspiring fashion entrepreneurs?

Starting any brand, especially a sustainable fashion business, comes with its constant challenges. Even as a founder-led brand, there are often many people behind the scenes. Timelines can go awry, and managing delays and supplier relationships can be a constant learning curve. Initially, setbacks could be overwhelming, even bringing me to tears. But over time, I’ve learned that not everything is within my control, and things have a way of working out when the time is right.

Shop One Puram on ZERRIN 

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Singapore is gearing up for a groundbreaking event this April that aims to spotlight its fashion industry’s approach to sustainability. The inaugural Eco Fashion Weekend, set to take place from April 19th to April 21st at 1880, is poised to be a game-changer in the realm of eco-friendly fashion consumption. Organised by a collective of activists and local sustainable fashion brands, this event aims to ignite conversations, inspire change, and celebrate innovation within Singapore’s fashion landscape.

Day 1: A Thought-Provoking Panel

The weekend kicks off with a dynamic panel discussion on Friday evening, where industry experts will delve into the intersection of fashion, ethics, and the environment.

Moderated by Stephanie Dickson, founder of Green Is The New Black and The Conscious Festival, the panel will feature voices such as Anisa Johnny, Jian Yang, Su Pei Ho, Sera Murphy, and Mollie Rogers Jean De Dieu. Held at 1880, attendees will have the opportunity to engage in insightful conversations that shed light on the urgent need for sustainability in the fashion industry.

Day 2: Eco Fashion Awards & Alternative Fashion Showcase

Saturday brings the much-anticipated Eco Fashion Awards and Fashion Showcase. Powered by Afreum, these awards recognise outstanding contributions to eco-conscious fashion in Singapore. From public votes to a panel of judges, the awards celebrate individuals and organisations committed to shaping a more sustainable future. PS: We’ve been nominated in multiple categories. Please cast your vote for ZERRIN and other brands here!

Following the awards, attendees will enjoy an Alternative Fashion Showcase, highlighting innovative designs from local brands like Ayesha, Commenhers, OliveAnkara, and more. This showcase serves as a testament to the creativity and ingenuity driving sustainable fashion forward.

Day 3: Inspiring the Next Generation

The weekend culminates with a family-friendly Sustainable Fashion Workshop on Sunday, aimed at inspiring the next generation of eco-conscious consumers. Hosted exclusively for 1880 members and their guests, this workshop provides an interactive platform for children to learn about the importance of sustainable fashion in a fun and engaging way.

As Singapore embraces sustainability through initiatives like the Green Plan, the Eco Fashion Weekend serves as a beacon of hope for a more environmentally-conscious fashion industry. By bringing together passionate individuals, industry leaders, and innovative brands, this event sparks meaningful dialogue and drives positive change. Join us this April as we embark on a journey towards a more sustainable and eco-friendly future in fashion.

For more information and booking details, visit the Eco Fashion Weekend eventbrite and follow them on instagram.

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Consider this mind-blowing statistic: the fashion industry churns out between 80 and 100 billion new garments every year. A recent report by ThredUp states that during the same period, we’re generating over 92 million tons of textile waste. In Singapore, where ZERRIN HQ is located, we generated over 254,000 tonnes of textile waste in 2023. Shockingly, we only recycled 2% of it! That’s a significant amount of items we’ve grown tired of, presenting an even bigger opportunity for them to be recirculated to new homes. Putting a unique spin on tackling this issue is Syne, a label salvaging and reworking unwanted fabrics.

Upcycling fashion, reducing waste

Carving out a niche for themselves, Syne began their journey upcycling kimonos sourced from Japan. Their team then reworks the fabrics, infusing them with a contemporary spin through modern styling. As Syne has expanded, they seek out other surplus or unwanted materials within Singapore to create cool upcycled garments and accessories.

Discover the journey of co-founders Ian Sam and Eshton Chua. Both of them are former fashion industry professionals, previously working with fast fashion brands before coming together to launch their label. One of the first upcycled fashion brands in Singapore, Syne has grown from strength to strength.

From how they source fabric to inspiring customers with styling inspiration, the co-founders share the behind the scenes of running their brand. We also discuss mindsets surrounding sustainable fashion in Singapore and where they feel the movement needs to go.

This video is part of ZERRIN’s State of Sustainable fashion in Singapore series. Watch the full documentary here, and subscribe for updates on future videos released throughout April 2024! 

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We know how difficult it is to quit fast fashion. Despite learning about the impact of the industry and trying out alternatives like thrifting, swapping or renting, it can still be a struggle to resist cheap deals and sales promos. 

What we’ve discovered on the journey—and from so many inspiring entrepreneurs—is that we all have the power to create a kinder, more equitable fashion industry. It can start very simply: rethinking how and why we shop to make more intentional choices. In the infamous words of designer Vivienne Westwood, we can learn to buy less, choose well and make it last!

If you do need to make a purchase, why not support an original, independent brand creating premium designs? Shortcut your search with our ultimate guide to sustainable fashion brands in Singapore. From workwear to loungewear, jewellery to activewear, we’ve done the legwork to curate best-in-class ethical brands creating distinct design with an eco-conscious edge.

And psst: if you’re looking for a sizeable curation of sustainable fashion brands in one place, check out our online store, attend one of our pop ups (follow our IG for announcements) or watch our new documentary, The State of Sustainable Fashion in Singapore.

Sustainable fashion brands in Singapore

1. Summery The Label

Linen lovers, listen up! Summery The Label creates timeless, modern silhouettes in a beautiful, medium-weight linen fabric, perfect for life in the tropics or your travels. Their collections—from one-and-done dresses to classic shirts, shorts and trousers—are designed for versatility and take you from day to night. Ethically produced, these are truly wardrobe staples that will last you season after season.

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2. Studio Gypsied

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3. Rock Daisy

New label on the block Rock Daisy offers oh-so-wearable designs made from certified, nature-based fibres like TENCEL™ and cotton. Their first collection, EDITION 1, offers silhouettes that are designed to mix and match for comfort and versatility (hello #30wears!), while their oversized yet tailored silhouettes are perfect for Asia’s humidity. All of their pieces are made in small batches to reduce waste. Our favourite pick? The Tasha oversized shirt dress in the brand’s signature green shade.

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4. Syne Studio

Rebelling against the fashion industry’s norms—aka waste and overproduction!—the team at Syne began their journey scouring Japan for discarded kimonos which they lovingly restored, breathing fresh life into pieces rich with tradition. This practice has since blossomed into a brand committed to harnessing the latent potential of existing materials from various industries. Seamlessly blending sustainability and style, every collection continues to be made from repurposed materials. Watch our video interview with founders Ian Sam & Eshton Chua, part of our State of Sustainable Fashion in Singapore documentary series!

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5. Sui

Calling both Singapore and India home, Sui’s mission is to weave together threads of nature and fashion with a green heart at the helm. For them, designing fashion is all about honouring nature and the artisans behind the garments. Their collections—made from nature-based fibres and natural dyes, are made in delightful original prints and embroidery elements inspired by nature’s. beauty. Their designs are brought to life by their in-house expert production team in India, alongside ethical NGO’s and grassroots establishments like Women Weave, Pins & Needles and Baghru Textiles.

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6. Esse

One of Singapore’s pioneering sustainable fashion brands, Esse has been redefining the way we create and consume fashion since 2017. Now based between the Lion City and New Zealand, their premium designs make the perfect wardrobe staples, produced in a way thats kinder to people and planet. Their thoughtfully-made investment pieces are launched in small batches, or on a preorder basis, to prevent wastage and excess inventory. They also give back, working with a number of charities and environmental conservation initiatives.

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7. Maisha Concept

Another incredible Singapore designer, Maisha Concept is made for the adventurous woman who adores prints, travel, and culture. Inspired by the Swahili term meaning “giving life,” the Maisha team are passionate about reviving culture, heritage, and artisanal skills worldwide. Their vibrant designs—which feature original prints and soft, nature-based fabrics—are meticulously crafted by producers in India or Kenya using traditional techniques, celebrating vibrant cultural narratives. Watch our video interview with founder Rakhee Shah, part of our State of Sustainable Fashion in Singapore documentary series!

Shop online | Read our interview with the founder | Follow them

8. The MORI Club

Looking for planet-friendly undies? If you’re Singapore-based, MORI should be your first port of call. Since 2018, this label has been creating no-frills undergarments ideal for everyday wear from Bamboo Spandex, a more eco-friendly jersey knit fabric. Their designs are made in Bali under ethical working conditions in a small-scale, fair-wage and plastic-free production studio. They also use only low-impact or natural dyes, and work on a preorder basis when possible to prevent overproduction (that also makes them quite exclusive!) As well as bras, briefs and thongs, their lounge dresses and separates have been a hit.

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9. NOST

This artisanal apparel brand showcases hand block printed motifs inspired by architecture. Vibrant prints are brought to life using azo-free or natural plant-based dyes. Crafted from TENCEL and GOTS certified organic cotton, their wearable pieces guarantee softness while being kind to the planet. With a focus on timeless designs, this label offers comfort and style for repeated wear.

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10. Lily & Lou

Lily & Lou excels in crafting timeless, elegant silhouettes with a unique twist: customisation. Their made-to-order approach not only minimises waste but also offers personalised touches, from fabric selection to intricate details. Embracing digital innovation, the brand digitises various aspects of their workflow, utilising software to create patterns and produce samples through 3D rendering. This cool process not only saves time but also conserves materials. Watch our video interview with founder Yan Ng, part of our State of Sustainable Fashion in Singapore documentary series!

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11. Wray Crafted

Known for their wrap designs in flattering cuts, Wray Crafted’s collections pay homage to India’s vibrant culture, heritage, and artisanal crafts like block printing and Bandhani. Collaborating closely with local communities—skilled artisans and family businesses—the brand embraces a small batch production model to reduce waste and creating just what is needed. Their wrap dresses—which fuse tradition with modern silhouettes—are produced in sizes UK6 to UK20 and are thoughtfully made with enough coverage so you feel comfy and secure going about your daily adventures.

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12. Ashepa

Inspired by the founder’s homeland of Kenya, Ashepa’s bold and original designs celebrate the unique charm of handmade homeware, accessories, and jewellery all crafted with meticulous care. The brand partners with skilled artisans across Africa to create each piece, providing artisans with sustainable income opportunities that not only support their families but also ensure the preservation of artisanal techniques for future generations.

Shop online | Meet the founder | Follow them

13. OliveAnkara

This joyful label’s designs are instantly recognisable on the streets of Singapore! Merging traditional African prints with contemporary silhouettes, their well-crafted women’s and unisex designs blend African fabrics (like wax cotton) with Italian fashion design—a nod to the founders roots. Embracing a slow fashion ethos, they’re also all about zero-waste practices, repurposing any leftover fabric into children’s wear and cute accessories like eye-catching earrings, pouches and bags.

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14. Paradigm Shift

Paradigm Shift was born out of a desire to cause just that—a paradigm shift—in fashion. The brand is intentional with creating well thought out pieces instead of jumping onto trends. By using only natural fabric, they seek to reduce the use and disposal of synthetics. This also results in long-lasting wardrobe essentials that are timeless, of quality, and comfortable to be in. Their values are rooted in quality, inclusivity, respect, and dignity. What’s more, they come at an affordable price point!

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15. Eden+Elie

Eden+Elie specialises in intricate handmade beaded jewellery. The brand uses hand weaving techniques to create functional, wearable pieces with a modern contemporary twist. They train and partner with artisans who make the jewelry. Every piece is handmade in Singapore, and no two pieces are exactly alike.

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16. Outfyt

Outfyt is a sustainable activewear brand. Their pieces are designed with a focus on clean, simple lines, minimalism, and functionality. Their designs are produced in small batches and created from ECONYL® Regenerated Nylon. That is, recovered nylon waste. Not only do their products remove waste from the ocean, 1% of all proceeds also go to the charity Healthy Seas, which works towards just that—healthy seas.

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17. Dear Samfu

This local label aims to bring Grandma’s values of thoughtfulness and sustainability back into style. Dear Samfu reimagines nostalgic silhouettes for the contemporary woman’s wardrobe. Every piece is made to last through both seasons and wears. They work with deadstock fabric to reduce textile waste, and manufacture in a woman-owned factory in Cambodia. Their clothes are designed for maximum comfort for the tropical heat and ease of movement.

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18. Our Barehands

Our Barehands is committed to building strong and sustainable communities over time. Thus, the social enterprise partners with small-producing artisans and communities worldwide to produce unique lifestyle pieces. On top of adopting a made-to-order business model, they also use recycled, upcycled, plant-based and/or biodegradable materials.

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19. Hide the Label

Hide the Label creates effortless silhouettes that fit well, last long, and can be worn by every woman, every season for every occasion. Their designs incorporate vivid prints for a wardrobe that has longevity and wearability. Their printing process is also water-free. That means that it not only minimises the use of water, but also wastewater!

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20. Su by Hand

Su by Hand, a conscious womenswear label inspired by Nature, adopts a slow-fashion approach to develop each collection. They create original, timeless designs which incorporate organic, artisanal details in premium fabrics. They prefer using low-impact fibres like certified TENCEL™, organic cottons and silk, as well as botanical dyes in each capsule range. Their aesthetic draws inspiration from nature and emotions, while their core values embrace honesty and sustainability.

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21. The Tangerine Road

The Tangerine Road draws inspiration from the ancient silk road. It is thus no surprise that travelling plays a big part in this Singaporean sustainable fashion brand’s collections. Their designs incorporate the vivid cultures and heritages of Asia with the Italian flair for tailoring and classic aesthetics. The brand uses only end of stock silk, and they do so by producing small-batch capsule collections.

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22. SOURCE Collections

SOURCE creates minimalist, premium-quality products that you’ll reach for again and again. Specialising in separates and undergarments for men and women made from cotton or TENCEL™ fibres, the brand prioritises transparency, openly sharing information about their partner factories. Committed to constantly enhancing their approach to sustainability, their mission is to create better things for good.

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23. Pyar

Pyar is a jewellery line designed in Singapore and handmade by artisans in Bali. The brand works exclusively with recycled silver and brass, designing with longevity in mind. They take inspiration from treasured moments of stillness, rhythms of nature, and human connection. Pyar focuses on love as a core theme which also extends to their ethical production. The brand is sexy, feminine, and designed for the bohemian at heart.

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24. SANS FAFF

Founded by Canadian designer Brandy Dallas, SANS FAFF is an innovative and sustainably-driven womenswear label that embodies a fresh approach to power dressing. Its signature bows and meticulously tailored pieces radiate confidence with a blend of boldness and elegance. Embracing sustainability, Sans Faff advocates for mindful consumption and simplicity in design, emphasising the importance of doing more with less. Specialising in timeless basics to form the cornerstone of every wardrobe, the brand incorporates bamboo fibre into its designs. Committed to environmental responsibility, the label has a strict zero-plastic policy and allocates 1% of its profits to support environmental non-profits.

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25. BabeCave Batik

This modern batik clothing label creates chic, wearable designs that ooze nostalgia and vintage undertones. The brand supports artisans and small businesses who source their traditional batik fabric. The collections are then designed and produced in-house in Singapore. This results in small batches of beautifully crafted tops in modern silhouettes showcasing traditional prints.

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26. Indosole

A certified B Corp, Indosole repurposes used, indestructible rubber tyres and discarded sneaker soles into the soles of some of the most durable and high-grip footwear around. Since 2009, Indosole has repurposed over 150,000 tyres from Indonesian landfills. Not only do they make their footwear responsibly, but they also ensure it is 100% waterproof and vegan. Additionally, Indosole is a proud member of 1% For The Planet.

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27. aNERDstore

aNERDstore is an art platform specialising in textile arts with a focus on Indonesian batik and tenun from both emerging and established artists. The brand seeks to preserve the heritage by promoting the reinvention and evolution of Batik in modern everyday lives to preserve its relevance. Their designs also provide a sustainable source of income for the artisans In Indonesia.

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28. muta.wear

muta.wear is a zero-waste slow-fashion label. They focus on upcycling textile waste from post-consumer sources, designing accessories and clothes. The brand does this through experimental reconstruction and exploring old-school slow fashion artisanal techniques. 

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29. Tessellate.Co

This jewellery brand has a big focus on authentic, quality gemstones. To work towards a more sustainable future, Tessellate.Co has pledged to achieve net-zero emissions and practice slow fashion. They stopped continuous product releases and instead they started to create classic pieces that can withstand daily wear for years to come. Tessellate.Co cross checks all of their suppliers to maintain an ethical supply chain. They also offer bespoke services so you can create your own one-of-a-kind piece.

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30. Graye Studio

Ready-to-wear clothing label, Graye Studio specialises in more unisex clothing, seeking to portray balance and sustainable fashion concepts in their pieces.  Advocating a modern zen lifestyle, their pieces combine eastern and western elements in minimalist designs. All Graye Studio’s merchandise is designed in-house, with quality and timeless style. They use fabrics such as cotton, linen, tencel, cupro, canvas cotton, and supima cotton and use regenerated fibres and upcycling practices.

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31. Somafolk

Inspired by nature and the “ancient folk way of living,” Somafolk’s designs are simplistic yet earthy. A true slow fashion brand, their collection is limited to a few dresses and tote bags, all thoughtfully made in cotton, linen, silk, and hemp fabrics. They use natural dyes like indigo and kaki shibu (from persimmons), giving each piece a human touch. 

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32. Kynd

Based in Singapore, Kynd creates timeless, flattering and modern swim and sportswear inspired by French classic aesthetics and colours that will stand the test of time (trust us, you’ll want to wear these staples season after season!) Their collections are created in small limited quantities to avoid waste and preserve resources. What’s more, their regenerated fabrics are all certified OEKO-TEX®, and are carefully selected for their premium quality to ensure they last for years.

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33. One Puram

One Puram believes in the power of community and caring for the planet, hence the name means ‘One Village.’ Sustainability is at the centre of their ethos. That’s why they choose TENCEL™ fibres for their fabrics in every collection. They’re committed to ethical production too, collaborating closely with a conscientious workshop in Indonesia to meticulously craft each garment. Their style? Think vibrant prints and flattering cuts, perfect for a tropical wardrobe.

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34. Rawbought

Founded by three sisters with a passion for comfort, Rawbought’s buttery-soft sleepwear perfect for all the family. What else is unique about Rawbought? Aside from their incredible fabrics, they handle all production in-house, granting them complete control over the supply chain and consequently providing greater transparency regarding the origin and process of their designs (watch this video for a full behind the scenes!)

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35. Restore

Have you heard? Upcycling is cool now. This indie label recycles upholstery into eye-catching accessories that are easy to style for every day. Driven by their social purpose—to champion the circular economy and support marginalised communities—Restore’s designs don’t just look good, they do good too. On our wish list? This maxi boxy tote and their reversible bucket hats.

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The post A growing guide to sustainable fashion brands in Singapore appeared first on ZERRIN.