With personal health at the top of everyone’s agendas, many of us are either staying indoors or are more frequently prioritising self-care. More time working from home has also meant switching out more formal outfits for comfier clothes. For those that prefer their attire to have a minimal footprint on the environment, too, sustainable loungewear ticks all the boxes.
What with fast fashion’s impact becoming increasingly clearer, like toxic dyes that leech carcinogenic chemicals and production methods that exploit garment workers, more of us are realising the importance of sustainability and ethics in fashion. Rightly so, the last few years have seen a rise in brands offering designs that don’t skimp on style while still treating people and planet with care and respect.
Read on for our favourite ethical loungewear brands who offer just that — cosy, quality clothing or pyjamas made from soft, natural and eco-friendly materials. If you’re a newbie to the world of sustainable fashion and a few phrases sound confusing to you, don’t sweat it! You can check the meaning behind terms like ‘organic’ and ‘vegan fashion’ in this handy guide.
Based in Cambodia, Dorsu was founded on the principles that clothing should be produced in a way that respects people and causes as little environmental harm as possible. This ethical label creates capsule wardrobe essentials from remnant cotton jersey fabric, creating sustainable loungewear staples that feel cosy yet look put together. They run a safe, transparent and supportive garment production space and manage their environmental impact at every step of their supply chain; they even send their orders out in reusable packaging made from leftover fabric scraps.
Singapore-based label Nost creates organic, sustainable loungewear with artisan families and vulnerable communities in India. Eschewing minimal aesthetics, their bright, cheery prints take inspiration from local architecture and are designed to be seasonless, perfect for wearing on repeat. Organic cotton eschews the use of harmful chemicals and pesticides in its growing and uses 88% less water than conventional cotton; you can often distinguish organic cotton by its distinct softness and breathability. What’s more, all dyes used during the block printing process are azo-free or plant-based.
Sotela is a clothing label based in Los Angeles that promotes radical inclusivity, celebrating size, race, gender, and age. Championing body positivity and the environment, their handmade pieces do not compromise people or the planet, promise versatility for prolonged use, and offer size flexibility without sacrificing style. The fabrics they use like Tencel, modal, and linen, have a more gentle environmental impact, too.
Kotn’s goal is to make quality ethical essentials from the finest natural fibres. They work from the ground up to ensure fair labour practices and collaborate with communities. They also partner with family-run farms in Portugal and Egypt to source Egyptian cotton fibres and Better Cotton Initiative (BCI) certified cotton, so you can rest assured your loungewear pieces are made of the finest, softest, and strongest fabrics.
5. Amour Vert
Meaning “green love” in French, Amour Vert prioritises sustainability when creating anything new, and consider a garment’s full lifecycle. They partner directly with mills to develop soft and long-lasting fabrics, as well as make their pieces in limited quantities to ensure the best quality and also to eliminate excess waste. Fun fact: for every t-shirt bought, they plant a tree!
6. Beaumont Organic
Beaumont Organic features contemporary, transitional pieces that can be dressed up or down, day or night. Their versatility is perfect for looking chic while feeling comfy in Zoom calls! In addition to using organic and sustainable materials, they also use deadstock fabrics to produce unique garments. They work only with certified factories in the EU which pay fair wages and provide safe working conditions for staff.
Underprotection is a Danish brand that truly combines ethics and aesthetics. Beyond sustainable loungewear, they also design lingerie and swimwear, with the goal of making you feel as beautiful and comfortable as possible. They use more eco-friendly and regenerated fabrics like recycled polyester, recycled wool, Tencel lyocell and organic cotton, while still ensuring that their pieces are just as desirable and glamorous as that of conventional brands.
8. Know the Origin
Based in London, Know the Origin creates fuss-free, ethical basics and separates for women, and is committed to creating a set of ethical and sustainable standards for the industry to follow, as well as a new system to empower livelihoods and lift people from poverty. They are transparent about their entire production process, so you can trust that their pieces both enrich communities and restore the environment.
HARA means “green” in Hindi, and they create clothes with just that in mind. A sustainable loungewear brand where quality design meets conscious values, they create pieces to not only feel super soft but also with ethical practices at their core. Their designs are made from bamboo fabrics and are all naturally plant-dyed. These choices ensure that their pieces are odour-resistant, hypo-allergenic and very gentle on the skin.
10. Mate the Label
Mate the Label is a clean essentials brand made sustainably in Los Angeles with non-toxic, natural materials. All of their designs use organic cotton and low-impact dyes that use fewer chemicals and water. They also localise their supply chain to reduce their carbon footprint, plus their products are recyclable and can be reused to make new pieces. Their natural fibres are easy on both the skin and the environment, effortlessly blending comfort and style.
Wan Ling is an Environmental Studies student from Singapore. She believes conversations and empathy can go a long way in accelerating climate solutions.