Sustainable Fashion Business

Greenwashing is a common tactic fast fashion brands such as H&M use to appear more sustainable than they are
How to spot greenwashing in fashion

Greenwashing in fashion is a complete minefield, especially if you’re new to the sustainability space. Read on to discover more about the phenomenon and how to spot it.

Designer behind One Puram, Nabilah Islam, looks through sketches and plans for her label
Building a better brand with Nabilah Islam, founder of One Puram

From discovering the perfect fabric, to nightmares with workshops, to learning what it takes to run a brand, we chatted to the dentist-turned-designer about the launch of her debut collection, Bali Dusk

fashion waste problem too many clothes
How can we fix fashion waste and solve throwaway culture?

News flash: There’s an alarming amount of fashion waste pilling on in landfills, incinerated or…

A lady walking down the street wearing a fashion-forward outfit
How transparent is the fashion industry in 2021?

Fashion: it’s everywhere. What we wear is a daily means of expressing ourselves; representing our…

Raye Padit, founder of The Fashion Pulpit shares his eco tips on World Environment Day
Raye Padit on the power of clothes swapping

Can you love fashion and be an environmental advocate at the same time? It might…

mahima gujral sui ethical fashion brand singapore india
Mahima Gujral on celebrating nature through our clothes

If I asked you to picture a beautiful scene from nature, you might imagine rolling…

ZERRIN's #Down4Earth campaign for World Environment Day spotlights Singapore sustainability advocates and social entrepreneurs
13 Singapore sustainability advocates inspire on World Environment Day

Are you #Down4Earth? This World Environment Day, ZERRIN spotlight’s Singapore-based sustainability advocates and their tips…

levis is a pioneer in sustainable denim production using innovative methods to reduce water use
The ultimate guide to sustainable denim & jeans

If there’s one fashion fabric that’s a worldwide wardrobe staple, it’s denim. No matter the…

Deadstock fabric: How sustainable is it really?

If you’ve researched ethical brands, you may have come across designers producing with deadstock fabric.…

why is sustainable fashion expensive explained zerrin
Why is sustainable fashion more expensive? Explained.

Many of us want to support brands and products that prioritise ethics and sustainability, but hesitate when seeing their (usually) higher price tag. Here, we’re exploring why sustainable fashion costs more, and why we need to stop making comparisons to fast-fashion prices.