Sustainable Fashion Business

Greenwashing is a common tactic fast fashion brands such as H&M use to appear more sustainable than they are
Greenwashing in fashion, explained

Discover what greenwashing in fashion really means – and how to avoid it.

The Sustainable Fashion Forum credits
The Round Up: Future of fashion shows, canceling toxic dyes & linen fabric guide

1. It’s not easy being green, let’s not add exclusivity as a barrier to sustainability.…

Is clothes swapping the future of fashion?

Fellow wearers of clothes, the fashion industry is knee-deep in serious and potentially irreversible trouble.…

Behind the Brand: Mahima Gujral of SUI

From wide-eyed fashion student to founder of an up-and-coming ethical fashion label, Mahima Gujral launched…

The Front Row fashion festival in Singapore signals a new era for fashion weeks in the region
Could Singapore’s The Front Row represent the future of fashion weeks?

Fashion weeks have been a hallmark of the fashion industry for decades, but this year…

h&m circularity decisions
The Round Up: H&M’s circularity plans, Cotton’s dirty secrets & Maskne tips

This week, H&M’s Head of Sustainability says the future of their company is based on circular and sustainable initiatives, L’Oreal is giving their 2030 sustainability agenda a test run through Garnier’s green plans, analysts say the secondhand fashion market is set to overtake fast-fashion within the decade and more.

Designer Hanifa's digital runway presentation has our minds blown
11 ways to rethink the fashion industry

Fashion needs to clean up its act. But how? Here’s 11 ways we believe the fashion industry can shift towards a more responsible, sustainable future.

5 Ways Emerging Fashion Brands Are Adapting To Covid-19

With the world turned upside down by Covid-19, how are small fashion brands handling the crisis?

Boohoo flaunts social distancing as workers are forced to work during lockdown
The Round Up: Boohoo flouts rules, antiviral fabric and beauty gets smart!

This week, Boohoo flouts government regulations and Covid-19 continues to affect brands.

The Round Up: Factory Workers Plight, Fashion Takes Action

The Round-Up is ZERRIN’s weekly sustainable, fashion and beauty news digest. This week, learn about how garment factory workers struggle during this crisis.