Sustainable Fashion Business

Boohoo Kourtney Kardashian Collection Greenwashing
The controversy & complexity of celebrity-driven conscious collections

Greenwashing or generating sustainability awareness? Boohoo’s Kourtney Kardashian Barker’s collaboration does a bit of both. 

Greenwashing is a common tactic fast fashion brands such as H&M use to appear more sustainable than they are
How to spot greenwashing in fashion

Greenwashing in fashion is a complete minefield, especially if you’re new to the sustainability space. Read on to discover more about the phenomenon and how to spot it.

Designer behind One Puram, Nabilah Islam, looks through sketches and plans for her label
Building a better brand with Nabilah Islam, founder of One Puram

From discovering the perfect fabric, to nightmares with workshops, to learning what it takes to run a brand, we chatted to the dentist-turned-designer about the launch of her debut collection, Bali Dusk

fashion waste problem too many clothes
How can we fix fashion waste and solve throwaway culture?

News flash: There’s an alarming amount of fashion waste pilling on in landfills, incinerated or…

A lady walking down the street wearing a fashion-forward outfit
How transparent is the fashion industry in 2021?

Fashion: it’s everywhere. What we wear is a daily means of expressing ourselves; representing our…

ZERRIN's #Down4Earth campaign for World Environment Day spotlights Singapore sustainability advocates and social entrepreneurs
13 Singapore sustainability advocates inspire on World Environment Day

Are you #Down4Earth? This World Environment Day, ZERRIN spotlights Singapore-based sustainability advocates and their tips…

levis is a pioneer in sustainable denim production using innovative methods to reduce water use
The ultimate guide to sustainable denim & jeans

If there’s one fashion fabric that’s a worldwide wardrobe staple, it’s denim. No matter the…

Deadstock fabric: How sustainable is it really?

If you’ve researched ethical brands, you may have come across designers producing with deadstock fabric.…

why is sustainable fashion expensive explained zerrin
Why is sustainable fashion more expensive? Explained.

Many of us want to support brands and products that prioritise ethics and sustainability, but hesitate when seeing their (usually) higher price tag. Here, we’re exploring why sustainable fashion costs more, and why we need to stop making comparisons to fast-fashion prices.

shop outfyt recycled polyester activewear sustainable fashion brand
Can recycled synthetic fabrics solve fashion’s waste problem?

Fashion has a massive waste problem, with hundreds of thousands of tonnes of clothing ending up in landfills or incinerated. The impact of textile waste is too great to ignore but is recycling the solution and the path to a more circular future?