Based in sunny Singapore, ZERRIN is a platform dedicated to sustainable fashion, green beauty and ethical business. we’re a small but passionate team doing our part to ignite change within an industry that touches everyone’s lives — fashion. We want to make sustainable fashion uncomplicated and be your guide to building a more mindful, meaningful wardrobe. Here’s more about what we are:
We share regular updates on the ever expanding world of of sustainable fashion and green beauty. Consider us your go-to spot for anything from useful guides and inspiring interviews to musings on the industry happenings. We want to break down the ‘s’ word and make the conversation around it more accessible and inclusive.
From understanding fashion’s impact to the plastic crisis, we’re all in different phases of waking up to the issues affecting our world. We all get to a stage in our lives that we realise we want to make better choices. We’re here to help you on that path.
A Curated Boutique
Our multi-label online store connects you with distinctive emerging brands that respect people and the planet. From clothing to skincare, we’ve worked hard to curate unique, sustainable labels you won’t find in high street malls.
Above all, we take pride in authentically (and enthusiastically!) representing every brand we carry. Additionally, each label is tried, tested and vetted before it makes it onto our platform.
Since launching ZERRIN in 2018 we’ve been encouraged to find people actively more curious about the ethics of their purchases. Above all, more of us want to support brands we can believe in; companies that are doing good and making a positive impact. However, it can be tough to find those companies and many smaller brands can fall under the radar. So that’s why we’ve launched our new brand directory — which connects you with labels doing better on the issues that you care about. We call them #BetterBrands.
Consider it your ‘little black book’ of the best in sustainable fashion and beauty worldwide. We’ve created it especially to help you navigate the maze of ethical alternatives out there. For example: looking for a dress rental store in Singapore? Check! A sustainable fashion label in Hong Kong? Sorted! Vintage boutiques in London? We’ve got you covered!
The #BetterBrand Mark
As sustainability becomes a hot topic, it’s becoming more difficult to filter what’s genuine (yay) and what’s greenwashing (boo). So we’ve created the #BetterBrand Mark, an accreditation awarded to brands for their sustainability efforts. Featured across our brand directory, it’s a symbol you can trust and it also inspires brands to be more transparent.
We’ve worked hard to create a comprehensive rating system behind ZERRIN’s Better Brand Mark. It analyses a brand’s treatment of five key factors: people, planet, product, packaging and principles.
Curious? Read a guide to our framework here.
We love getting our community together offline. One of our biggest events is The Lounge. It’s an experiential pop-up that showcases a rotating curation of sustainable fashion and beauty brands in one place, alongside a programme of awesome talks and workshops.
In Singapore, it’s become the go-to place to discover, shop and meet sustainable designers and mingle with like minded individuals. Read about our first two editions, held in collaboration with our friends at The Social Space cafe.
Throughout the year we also organise separate in-person and online events. These bring together expert speakers, brand owners and our community to educate and inspire, discuss topics that matter.