Better design for a brighter future
During her career working as a magazine editor, CEO Susannah Jaffer found herself struck by a hard truth: the rate at which we create and consume clothing has a massive impact on the planet. Something had to be done to transform our relationship with fashion. At the same time, she was discovering an array of under-the-radar brands creating unique designs in a more eco and socially responsible way. However, any existing platforms showcasing sustainable products lacked good curation, community and content.
A solution? Creating a modern lifestyle brand that made it simple to find better alternatives to fast fashion: a well-curated, community-centric marketplace that showed style and sustainability can go hand in hand.
From test-launching the platform at her kitchen table, to hosting experiential pop up experiences, to a permanent physical store in Singapore, Susannah took an idea and made it a movement. ZERRIN is now the largest discovery platform for sustainable brands in South-East Asia, helping hundreds of people make more conscious wardrobe choices.
The conscious consumption revolution
Our vision? To make shopping small, independent and sustainable the default. We take the ‘sus’ out of sustainability, demystifying conscious consumption so you can make it your own. We help you find joy in dressing consciously — whether that looks like supporting choosing secondhand or supporting a sustainable brand. True to our name, which means ‘golden’, we always strive to spotlight emerging talent and voices driving positive change. Join our community — all are welcome.