But we’re not just a store or publication. We represent a growing collective of citizens who crave more from their lives (and wardrobes) than superficial interactions and fleeting trends.
ZERRIN shares content across four key pillars—fashion, beauty, life and ethics—plus tried and trusted brand recommendations through our store and directory. True to our name, which means ‘golden,’ we shine a light on emerging talent and voices driving positive change. At the same time, we share perspectives on current, interconnected issues, from sustainable fashion and accessibility to textile waste and diversity.
Fed up with the often unrelatable, cliquey narrative around sustainability, we’re democratising what it means to consume better, creating a judgement-free space that makes you feel seen, represented and inspired.
Basically, no BS here: we’re making mindful consumption and sustainable fashion less ‘sus,’ more ‘attainable.’ We advocate progress over perfection. We believe in the power of connection and compassion. And finally, that style and substance can go hand in hand.
