Now Reading
This Singapore skincare campaign is busting beauty standards

This Singapore skincare campaign is busting beauty standards

Acne, pesky pimples and problem skin is something all of us have to deal with at some point in our lives. Whether your trigger is hormonal, anxiety-induced or allergy based, there always comes a time when our complexion looks and feels more stressed out than usual.

The truth is, having skin ups and downs is just part of being human. Although, we tend to forget that in today’s social media-dominated age. Unrealistically perfect images from all angles constantly bombard our feeds.

From celebrities to our favourite influencers, to even our best pals, Instagram’s algorithm serves us up daily updates of everyone’s highlight reels. It’s hard to tell what’s real among the sea of carefully selected, filtered (and face-tuned) photos.

The fact that the beauty industry perpetuates the need for us to achieve this perfection, doesn’t help either. From the glossy, airbrushed models we see in magazines to pummelling us with words like ‘anti-acne, anti-ageing,’ it’s easy to go about life feeling like anything other than smooth, flawless skin makes us unworthy. I know I have.

“From the glossy, airbrushed models we see in magazines to pummelling us with words like ‘anti-acne, anti-ageing,’ it’s easy to go about life feeling like anything other than smooth, flawless skin makes us unworthy.” 

That’s why La Roche-Posay’s new #notnowNOTAGAIN skincare campaign is so refreshing.

Perfection is overrated

Beauty and skincare campaign with La Roche-Posay

In an effort to normalise the conversation around bad skin days, the sensitive skin care specialist has brought together five well-known Singapore-based influencers — Fauzi AzizYun Qian LimCarrine LowEswari Gunasagar and Xin Lin Khaw — for a photoshoot baring their real skin.

That’s right. No make-up, no photoshop, each of the social media stars sat bare-faced and proud of their imperfections. Following that, each of them shared the images on social media recounting their own skincare journey.

“When La Roche-Posay approached me to be part of their #NotNowNotAgain skincare campaign and bare my face for a shoot, I was hesitant because my skin is one of my biggest insecurities, having suffered from bad acne growing up. Until today, I still do everything imaginable to cover up my imperfections,” Fauzi shared on his Instagram post.

“But deep down, I knew I had to be part of this to show everyone that perfection is overrated. Yes, I have breakouts and yes, I have acne scars. But they’re what makes me human,” he says.

Proud of my scars

Beauty and skincare campaign with influencers for La Roche-Posay

See Also

“Right now, I have grown to understand that I’m human. I am not meant to be perfect. It’s okay to have pimples, it’s okay to have scars. People are always going to talk, they will never know and it’s okay if they don’t. What matters the most is how you truly feel about yourself,” shared Eswari.

What’s more, each influencer has something special to inspire their followers to proudly show off their real skin. They have each invited three of their followers to take part in a similar photoshoot, organised at a later date.

La Roche-Posay’s incredible skincare campaign embraces a changing tide within the beauty industry. Especially in which more and more brands are using unretouched images of models in their ads and websites. It’s still a rarity in Singapore and within Asia, so we’re looking forward to seeing more!

Images proudly taken by ZERRIN STUDIO

You can find out more about La Roche-Posay’s #notnowNOTAGAIN campaign here. You can read more about their sustainability commitment here

View Comments (0)

Your comment

Your email address will not be published.

Scroll To Top