Based in Singapore, we curate and celebrate the stories behind
thoughtfully-made brands for women. Here's why:
Retail is a huge industry. For years, fast-fashion brands worldwide have churned out cheap clothing to satisfy our appetites for the latest trends. Yet, in Singapore alone, stats show that a quarter of us have disposed of more than ten items of clothing in the past year.
This throwaway culture doesn't just have a negative effect on the environment, it also impacts the people, often living in developing countries, who produce our products. The Rana Plaza factory collapse of 2013 shows the social effects of the industry, as manufacturers do whatever they can to meet demand - even if that means underpaying workers and ignoring safety regulations.WHY THE STORY OF OUR CLOTHES MATTERS
After doing our research and discovering well-made brands who produce responsibly, we became inspired to share them with the world.
That's why we in our store, we showcase brands and designers who create products that are socially or environmentally conscious - from clothing made from eco-friendly fabrics like organic cotton, tencel and bamboo, to hand made jewellery or organic skincare that gives back to communities.
Rather than launching new collections seasonally, we curate our products with purpose and intention. We hand select unique designs with the best quality that support slowly made principles. Above all, we want to empower others to place a higher value on the things they buy.DISCOVER OUR BRANDS
We feel there's power in sharing real, human stories. Just like travelling to a new country, they inspire, enrich our perspective and encourage empathy - something the world definitely needs more of. That's why over on our community blog you'll find interviews with and opinions from individuals who are living life wide awake and taking steps to make the world a better place. Who believe in something, instead of following the crowd. Who make it cool to stand out, rather than fit in. We know that they will empower you to live, shop and think a little more consciously.HEAD TO COMMUNITY BLOG
Susannah is a former magazine editor based in Singapore. After becoming unsettled by the fashion industry's cyclical trends and concerned with it's negative impact on the world, she knew she needed to make a change. After doing her research and unearthing a collective of conscious brands, she became inspired to share her discovery with other women.READ HER STORY
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