Green beauty is officially on the rise. More and more brands are developing products using cleaner, toxin-free ingredients, harnessing the healing properties of botanicals. It’s for good reason — the conventional beauty industry is still worryingly unregulated. Companies are still able to get away with using a slew of ingredients linked with health concerns, or using misleading adjectives to market and greenwash potentially harmful formulations.
Given this year’s tumultuous events, self-care and looking after our health has never felt more important. Naturally, we want to get savvy about what we’re putting on our complexions! Read on for 15 natural beauty brands in Singapore who are doing the real work to do better by you and the planet. And if you’re a complete newbie to natural beauty jargon, discover the meaning behind terms of like ‘cruelty-free’ and ‘organic’ right here.
“When it comes to beauty, less is more.”
1. ANIA Skincare
ANIA was founded with a single-minded ambition — to become the ‘cleanest skincare brand in existence’. The team has spent years on R&D, studying every skincare ingredient in the world, establishing its efficacy and safety. Their ‘blacklist’ is a compilation of the restricted ingredients highlighted in research and clinical studies from multiple institutions. Their hero ingredients such as Marula Oil, Argan Oil or Moringa Oil are ethically produced and sourced from Africa. When we say ethically, it means the production of these ingredients are done sustainably to preserve the environment and facilitate prosperity in the communities the brand sources from and break the cycle of poverty.
This brand is EWG Verified™.
Prickly Retinol Serum, $149
Argan Oil Light, $34
Born in Singapore, Baréskin is a skincare range made for island life where the tropical weather can leave your skin thirsty for extra care. They make products to hydrate, treat and protect your skin for a natural glow, so you can rock that coveted no-makeup look. In the end, true beauty comes from the confidence of being comfortable in your own skin. So, here’s a brand that brings you products that are safe, luxurious yet highly effective, and that has been developed with multi-tasking active ingredients and the latest technologies for clear, naturally beautiful skin.
100% plant-based, natural and always cruelty-free, BHuman’s products are unisex and fit for all skin types. They use anhydrous formulas, aka sans water, to ensure you get a higher concentration of ingredients while lowering greenhouse emissions by reducing its transport footprint too. BHUMAN’s bottles are also made up of sustainable bamboo instead of single-use plastic and provide aluminium bottle refills.
4. Emma Lewisham
A new green beauty brand, Emma Lewisham’s eponymous label promises clean alternatives to conventional skincare, backed with scientific results. Not only good for your skin, the brand also prioritises environmental protection by using concentrated organic ingredients and no synthetic preservatives. All their products are made and developed in New Zealand, where they use 80% renewable electricity. The label also discloses that they pay living wages to workers and have recycling, water usage and waste management policies in place throughout their manufacturing process.
5. Frank Skincare
Frank Skincare was developed as a 100% organic solution to try and improve the founder’s skin condition. They carefully source each top-grade natural active ingredient from different parts of the world, making sure they are packed with genuine benefits and contain no harmful chemicals. Their product line includes luxe cleansers, hydrating mists and nourishing face oils for all skin types. Unlike mass-produced skincare which contains synthetic chemicals to extend the product shelf life, Frank creates small batches of product to ensure quality and freshness in their skincare.
This brand is certified organic by international organisations Australian Certified Organic (ACO).
Rosy Mist, $40
Herbivore is all about products that are safe, non-toxic, and highly effective. They believe in tangible results you can see and feel, and strongly believe in the power of nature to bring these results. Every ingredient in their products is there for a specific therapeutic reason, and are organic, high quality, and food-grade. All of Herbivore’s formulas are made from scratch and tested by their team, on real people and never on animals. With ingredients ranging from French pink clay to Brazilian gemstones, they formulate treatments that combine essential vitamins, minerals, and botanicals to restore skin to its optimum health and vitality.
7. Handmade Heroes
An all-natural, vegan and super affordable skincare brand that promises no fillers, no nasty chemicals, and no animal by-products in your skincare. Handmade Heroes are PETA Cruelty-Free and Vegan, this means that they do not use any animal or animal by-products in their ingredients nor do they test on animals. Instead of using animal-derived ingredients, the brand uses nourishing natural botanical oils and plant-derived ingredients.
Drop Dead Gorgeous Dry Shampoo, $15.90
8. The Herb Farm
The Herb Farm is a family-owned and operated business through and through. The brand wanted to customers the option to use wholly natural products – free of synthetics and chemical nasties. By formulating herbal remedies, then created natural skin care products with ingredients that came from the bounty of nature – brimming with all its active goodness. They grow many of their fresh herb ingredients, and they’re picked as and when they to harvest to infuse its fresh essence into each of their formulations. What we can’t grow we source from like-minded individuals and companies who share our vision.
Iryasa is a holistic, natural skincare brand using potent yet gentle botanical extracts and edible micronutrients. Quality, transparency and ethics are the pillars of their brand, with safe, sterile and technologically advanced working conditions. They produce their products using wild harvested herbal ingredients from the region, including the foothills of the Himalayas. All other ingredients are sourced from their native regions, for instance, tea tree oil is grown and produced in Australia. They extract their herbs using water and plant oils rather than harsh chemical solvents which can damage your skin and lead to breakouts.
Day Luxuriate Gel, $45
Jurlique was born in the unspoiled hills of South Australia, not a laboratory. Created by a horticulturist and botanist, the founders used their deep knowledge of botany and biochemistry to unlock the healing powers of nature to cultivate radiant, healthy skin. Most importantly, the brand specialises in growing healing herbs and formulate products with concentrated ingredients. They also aim to use 100% certified sustainable palm oil-derived ingredients – a healthier and safer alternative to petrochemicals.
Proudly Singaporean, Katfood’s mission is to make self-care and beauty uncomplicated and truly effective for all. Skincare that is honest, clean and worry-free, for #glowgetters chasing their dreams. Katfood crafts food-based and waterless skincare that is filled with active raw botanical ingredients that work together to give you naturally healthy, glowy skin. They are also PETA certified as animal test-free and vegan.
12. Luxe Botanics
Luxe Botanics is a green beauty brand formulated with the planet’s most transformative botanicals. Their targeted skincare range solves the most common skin concerns, naturally. Their ingredients are all sourced through fair-trade alliances which support local communities and safeguard the environment, using only high grade, nutrient-dense, organic and wild-harvested oils such as Marula, Camu Camu and Kigelia oils. In addition, the label supports and empowers the communities they work with, namely local cooperatives throughout Africa and South America.
Kigelia Corrective Serum, $145
Marula Hydrating Serum, $120
13. Oasis Skin
Enter the world of vegan skincare with Oasis. All of their beautifully scented products are made with carefully sourced, plant-based ingredients such as cold-pressed plant oils and butter, premium clay, organic & wild-harvested essential oils and herbs. Oasis focuses on 100% chemical-free skincare, free from parabens, sulfates and 400 other synthetic substances. More so, they source only high-quality ingredients from artisanal producers from around the world. The team also produces by hand in small batches to ensure freshness and quality of experience.
Detox Mask, $25
Ginger Solid Shampoo, $15
14. Rooki Beauty
You know that incredible feeling you get from drinking kale loaded smoothie, or eating a superfood salad lunch? Rooki transforms your favourite superfoods like kale, lingonberries, matcha and chia seeds into antioxidant, vitamin and phytonutrient-rich skincare products, so that your skin can feel incredible, too. Even a rookie can use it, their brand is fresh, 100% cruelty-free and makes applying skincare a breeze – while harnessing the power of superfoods for glowing, healthy skin.
15. Sigi Skin
According to Korean beauty regimen, makeup is at its best when you start with good skin, and skin preparation is key to a flawless foundation. So that’s how Sigi Skin came to be, to empower consumers with skincare knowledge while deconstructing existing complicated skincare routines by focusing on their motto “less is more”. Most importantly, their range of multi-purpose skincare products is powered by a combination of carefully curated superfood and scientifically proven ingredients. They are also multi-purpose, protecting our skin and repairing damage caused by pollution and environmental stressors.
Kaleanser Face Wash, $38
Dew Potion, $48
16. The Skin Firm
Founded by skin care chemists, The Skin Firm creates affordable, plant-powered products that are fantastic for your complexion. They are 100% cruelty-free and are currently working towards a Leaping Bunny certification. They use ingredients such as natural yeast in the form of galactomyces ferment filtrate, Himalayan red rice, Marula oil and coconut, to nourish and perfect your skin over time. So, take care of your face naturally with their range of plant-powered products.
Natural Micellar Water, $22.90
Pure & Simple Gel Cleanser, $18.90
17. W.ANT Skincare
W.ANT Skincare is a 100% natural ethical skincare brand. They decide on product formulation with pure botanicals and minerals, which are also waterless. From farm to skin, WANT’s ingredients come directly from farms or through co-ops. Their products use specific ingredients for different purposes – from plant-based oils such as Rosehip and Neroli that promote skin health, skin nourishers like Raw Honey, to natural exfoliants such as French Green or Bentonite clay.
Beet This Honey, $59
The Eye Oil, $69
The Facial Spritzer, $29
With a background in fashion and textiles, Durva is an ardent photographer and advocate of social justice. She enjoys writing about fashion, socio-political issues within sustainability and partakes in the occasional 'who wore it better' banter on Diet Prada.