ABOUT
Whimsy + Row is an eco-conscious lifestyle brand birthed out of a love for quality made goods and sustainable practices. Their mission is to provide ease and elegance for the modern, creative woman. They also stock various other sustainable apparel, accessory, activewear and footwear brands on their website.
IMPACT
People
While the company embraces traceability in its supply chain, there is no evidence that they pay living wage and any Code of Conduct published. They believe in ethical and small production, so their employees do not face overworking. They visit their suppliers regularly.
Product
Their clothing is handcrafted under ethical conditions using only locally sourced deadstock textiles and materials in limited run batches. These deadstock fabrics are excess and leftover fabric from other brands, coming from huge warehouses that would otherwise end up in landfills. They make bandanas and tops out of any excess fabric. They are careful about their fabrics, as they choose ones that biodegrade faster than synthetic fabrics and use substantially less water to create. These are low impact fabrics like linen, viscose, Tencel, and rayon.
Packaging
The benefit of manufacturing locally is being able to cut out plastic from the factory to store. They also use packaging materials for online shipments made from 100% recycled materials and that are recyclable. They even make their tote bags, neck labels and hangtags from recycled materials.
Planet
As Whimsy & Row manufacture locally, this helps to reduce their carbon footprint. They claim to not use any water to produce their garments as they do not dye any of the deadstock fabric. They update their impact on their website, such as emissions, water, and energy saved and waste diverted.
Principles
They favour ethical production to mass production. They specifically design their collections for small batches. Thus they make their pieces to be unique and mindful of their impact. Also, they don’t generate unnecessary waste.
