ABOUT
Sustainable fashion brand Vetta creates mini capsule collections made up of five versatile pieces that can be mixed and matched to create a month’s worth of outfits. The brand is committed to sustainability and encourages women to try capsule closets as an easy way to get dressed without any fuss while breaking the cycle of mass consumption.
IMPACT
People
Vetta produces its pieces in responsible factories. They highly prioritize their workers’ well being. They believe in a holistic approach to sustainability and promote slow fashion. A family-run factory in NYC produces its woven clothing. In this factory, many of the employees have worked together for over 30 years. Their partner factory in Los Angeles knits their sweaters. Third-party auditors visit this factory annually for social and environmental compliance. They make it a point to visit often. Apart from the US, they also partner with other family-run suppliers and Fair Trade Certified non-profit organizations in India*.
Product
They use sustainable natural fabrics like BCI Supima Cotton, linen, and organic cotton. However, they also use recycled materials like polyester and deadstock fabrics to divert trash from landfills and help give waste a new life. There are other Lenzing fabrics other than Tencel in Vetta’s collections. Such as EcoVero – the most ecological and sustainable viscose made today. They also use Modal Ponte made from Lenzing Modal instead of rayon. Vetta makes most of its buttons and elastic in the USA.
Packaging
Their poly bags, inserts, and packing slips are made from 100% recycled materials and have boxes made from recycled and FSC certified materials.
Planet
Vetta uses renewable energy in their supply chain to reduce their climate impact. Some of their facilities also get 70% of its energy from solar power. In short, by encouraging their consumers to buy less and buy better, they actively work towards reducing their carbon footprint and waste they generate. They use deadstock and recycled materials to divert trash from landfills, thus opting for a more circular business model.
Principles
Their philosophy is “doing more with less”. Therefore, they help consumers build a conscious wardrobe with timeless versatile and minimalist designs. Vetta helps to introduce a capsule closet to busy women so they can save time by not having to think about what to wear every day. So as a responsible fashion brand, they create collections where their supply chain is traceable and accountable. Henceforth, VETTA considers sustainability at every stage.
