terrae

Where activewear meets purpose

ABOUT

terrae is a sustainable activewear brand based in Malaysia. Derived from the word Terra, the Latin name for Earth, the idea for terrae was born out of the founders’ love for fitness and the planet. At terrae, they believe that you can work out, look good and feel great — without costing the planet.

IMPACT
People

The brand’s manufacturing partner is based in China. They believe that the clothes on your back should be made by people who are treated and paid fairly for their time and effort. The label works closely with them to innovate and improve on their designs. terrae has asked and received photo and video evidence of the working conditions, pay, and company schemes of the factory. The label plans to visit the site after the pandemic. One of their longer term goals is to work with the factory towards BSCI certification.

Product

terrae’s mainly uses ECONYL® regenerated nylon for their designs, which is a 100% recycled fibre made from discarded fishing nets and other waste like fabric scraps. They have also started incorporating 100% GOTS-certified cotton and deadstock fabric in their newer collections.

Packaging

The label does not use plastic in their packaging. Instead, their collateral sleeves and swing tags are FSC certified and recyclable. They also use 100% recyclable mailer envelopes, and their garment bags are 100% biodegradable and compostable.

Planet

For every 10,000 tons of ECONYL® raw material used, 70,000 barrels of crude oil is saved and 57,100 tonnes of CO2 emissions is avoided. That reduces the carbon footprint of nylon by up to 80% compared to using conventional nylon made from crude oil. Of course, any type of synthetics still release microplastics, thus terrae aims to launch wash bags that capture these microplastics during a normal laundry cycle. They have also started conducting research and since diversified into other types of fabrics such as organic cotton and deadstock.

Principles

Having founded terrae with a sustainable vision in mind, the brand has their own set of core pillars they build the business around: Planet, People, Partnerships and Product. As a result, their aim to make reasonably priced sustainable activewear, without sacrificing quality nor performance. Thus, they design their activewear to withstand the test of time. The brand designs with real bodies in mind, and they believe in the power of diversity and inclusivity. They also strive to work with partners who share their vision of producing sustainably, and are committed to ethical trade.

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