Sui, which means ‘needle’ in Hindi, is a responsible fashion label founded in New Delhi, India. Their goal is to make sustainability fun and accessible and bridge the gap between nature & fashion.
Ethical production is in the heart of New Delhi, where the brand’s masters, karigars and production staff are like family and have been a part of their parent brand for years. With a team of 6 tailors in their workshop in New Delhi, the brand’s production manager will visit every other day, while their founder visits and meets them whenever in Delhi. The tailors earn more than a living wage, with a monthly salary plus benefits. As for their fabrics and craft vendors, the team visits them once or twice a year as-well. The founder of Sui calls the brand “a label of love”. So the brand’s love trickles down to every bit of their supply chain and their designs.
Sui’s fabrics are sourced from vendors in India, with organic cotton grown around Madhya Pradesh and crafted in Maheshwar & Gujarat. The brand sources for hemp, GOTS certified cotton, Tencel and other sustainable fabric blends from close networks. They also hand weave their own organic cotton, in collaboration with Women Weave, their partner NGO focusing on women empowerment in the handloom section & another partner at Aura Herbal. Sui also uses recycled fabric from offcuts and yarns in factories – and it is just as durable as their cotton. They use herbal dye for 90% of their clothing, adding a touch of nature’s colours to their pieces. Sui’s dyer is based in Gujarat, and they also make sure to clean & recycle all the wastewater. Sui follows a slow fashion model, which not only reduces the risk of overproduction but also gives customers the best quality.
Sui uses recycled packaging, such as reusable cardboard boxes and biodegradable bags as much as possible. They aim to go plastic-free and integrate re-usability for their packaging. For physical pop up orders, the brand uses recycled fabric bags. They also find ways to upcycle their fabric scraps to give them a new life.
Sui cherishes the raw sense of nature, which is why they value experiences over materialism and slow over fast. The brand core of Sui is to promote and create awareness on green fashion that is versatile, has a close to minimum impact on the world, looks after it’s workers like family and is relatable. Sui’s dyes are either 100% herbal dyes made from plants & herbs or azo-free dyes. Their dyers are also conscious about the water wastage and recycle it. They partially do made-to-order, so to reduce stock wastage. At the current moment, they do not track their footprint but that is a goal in the future to achieve as they grow bigger.
Bringing thoughtfulness to all the little things is essential to the brand while creating beautiful clothes with minimal waste & impact. Additionally, the team’s travels with nature taught them to savour the journey, the little moments and most importantly the planet. They also focus on educating and growing a diverse community of green heart-ers who are passionate about conscious fashion and quality clothing. They make green and great designs that stem from their appreciation for telling stories through clothes.