ZERRIN x Baliza: Empowerment through design

It's no secret that the fashion industry is one of the largest in the world - worth 1.2 trillion dollars to be exact. But did you know that over 80% of workers in the global garment industry are female?

Despite campaigns and awareness from media outlets, many workers are still suffering from exploitation, physical abuse and unsafe working conditions. That’s why, this International Women’s Day, we want to celebrate and spotlight organisations that empower and uplift women involved in the fashion industries complicated supply chain. 

One such organisation is I-India. Based in Jaipur, the NGO founded a vocational centre called Ladli to give training and education opportunities to disadvantaged women and children. Jaipur may have gained a reputation on social media for it’s ornate doorways and pretty pink architecture, but it’s actually a city rife with poverty. On a daily basis, tens of thousands of children are engaged in child labour, and receive no real education because their families simply can’t afford it.

Another project that Ladli supports is the Gudri Entrepreneurship Training of Women project, which aims to tackle gender inequalities faced by this particular group of women and girls over the age of 16 from six slum districts. This one year comprehensive training course teaches them entrepreneurship and handicraft, personal finance management and about their legal and human rights. The goal is to enable them to become self-sufficient and empowered to go on and create their own micro businesses.

Sustainable fashion label Baliza is one of Ladli's sustainability partners, and helps to provide work through the production of its label to over 400 artisans. Former mediacorp artist and TV host Michelle Chia discovered Baliza and the labels work with Ladli over two years ago as a shopper, and became keen to help the cause. She collaborated with its designer, Gema Santander, to create a limited edition ‘Michelle’ dress, and has used her profile to help spread about Baliza and Ladli’s mission.

This International Women's Day, we’ve collaborated with Baliza to create another limited edition 'Michelle' toga dress, exclusively sold on ZERRIN and launching on 8 March. Our full proceeds from the sale of each dress will be donated back to Ladli to help fund their various artisan initiatives. 

And who better to model the new design for us than Michelle herself? We chatted about her work with Baliza and what drew her to Ladli's mission. 


Michelle Chia wears the limited edition Michelle dress, sold exclusively on conscious online store ZERRIN

Hi Michelle! Tell us how you first discovered Baliza.
I actually met the founder of Baliza, Gema, while shopping at a market stall in Bukit Timah more than two years ago. I was instantly attracted to the easy-to-wear designs, which are both comfortable and beautiful at the same time.

What drew you towards the brand and its values?
It was the handcrafted details of beading, block printing and embroidery that drew me to Baliza instantly, and I was touched after finding out that it was the hard work of people, and not machines. The label stresses the importance of their clothes being made ethically, and I was interested to learn about their work with Ladli supporting communities of women, young adults and children living in poverty.

Why is Ladli’s work creating training opportunities for female artisans and children important to you?
It’s always important to empower and lift up women, especially in a country like India, where women are not yet viewed as equal to men and most often not paid a fair wage. Enabling and equipping them with skills and employment also means it helps the next generation. They can send their children to school to be educated, so they can have a real future of their own.

"It’s always important to empower and lift up women, especially in a country like India, where women are not yet viewed as equal to men and most often not paid a fair wage."

 

Michelle Chia wears the limited edition Michelle dress, sold exclusively on conscious online store ZERRIN

Why do you think that being a sustainable label is important in the fashion industry?
As a fashion label now, it’s important to set an example and better the industry as a whole. Fashion labels should encourage environmentally friendly production methods, where workers can sew and stitch in safe conditions, with child labour strictly prohibited. When people are paid fairly, you can improve the poverty situation, while more eco-friendly fabrics help to make less impact on the environment.

How did you enjoy the process of playing designer and why did you choose the toga silhouette?
It was lots of fun! I wanted to create something which fitted and flattered all shapes and sizes. The toga silhouette allows every women to look and feel beautiful without being too revealing. I think the collar bone is one of the sexiest parts of a woman’s body. I wear it just as it is most of the time, or sometimes I put on a belt to cinch in the waist.

Michelle Chia wears the limited edition Michelle dress, sold exclusively on conscious online store ZERRIN

Finally, tell us if there are projects you are working on (that you can talk about!) that we should look forward to?
I recently hosted a gourmet food show which featured caviar in Russia and Iberico Jamon in Spain. This is going to be a busy year for me of more travelling for various TV programs - and yes, more food! I also look forward to designing more clothes for Baliza in the future, and continuing to do my part for social causes.

Discover and shop the limited edition 'Michelle' dress here from March 8
Find out more about I-India and Ladli's work here
 

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