Hi Lara! We'd love to know what inspired the name of your brand and why it's significant for you.
Munimuni is a Filipino word meaning to reflect or to be in a state of deep thought—it perfectly encapsulates our brand’s ethos which revolves around thoughtful and ethical production.
Tell us how you source the materials for your shoes and the communities you’re working with.
Abaca is planted and harvested in rural areas of the Philippines by local farmers. The fibres are then welded into rope, then woven into beautiful designs by our local artisans. The whole process, from sourcing down to the finished product, is slow, thoughtful and done by hand. It is our ode to a dying craft that has been passed on for generations of Filipinos.
What inspires the names of the different shoes?
The names are mostly inspired by old and traditional Filipino names that are not as widely used nowadays (ie Cecil from Cecilia).
On both your social media and website, we’ve noticed that you don’t mention sustainable business practices immediately. Do you think consumers are attracted to design first over eco messaging?
Yes. We don’t believe in using ethical and sustainability messaging as a brand’s selling point. We want to be part of a future where all brands and consumers adopt ethical and sustainable practices. In this scenario, our selling point is the value we put in design and aesthetic.
The design of Muni Muni shoes has also become trendy in the fast-fashion industry as well. How do you differentiate your brand from the many other, less conscious businesses?
Yes, this is a very sad truth. Opposite to fast fashion, we are not in the business of selling trends in high volumes. We design and produce slowly, more thoughtfully. But there’s one thing we’re certain about when it comes to trends — they fade. When the dust settles, we’ll still be here collaborating with our artisans and producing unique, beautiful and thoughtful products.
As an entrepreneur, what drives you to do what you do?
I was working in fast fashion before I started Munimuni. It honestly took seeing what I’ve seen within the industry to make me realise what kind of world I wanted to be part of. What drives me now is hope that we can still change. Hope that we can end unethical practices in the fashion industry, like child labor and underpaying workers.
What’s your take on sustainability in fashion? What’s the perception of sustainable fashion in the Philippines right now?
We hope and believe that sustainability in fashion will be mandatory and no longer be an option in the near future. The burden of climate change and its effects shouldn’t only fall on the consumer end. Everyone plays a big role, but businesses should take responsibility in this revolution given the resources they have and the impact that they can affect on a grand a scale. Businesses like yours, ZERRIN, are a great example for leading the way to responsible consumerism.
In the Philippines, this mindset has picked up especially within the last couple of years. We’re glad to be in this kind of environment where small businesses and like-minded consumers get a chance to collaborate and be part of this revolution.
What challenges have you faced when developing your brand?
In this field of work, the most challenging aspect is actually the most rewarding—it’s the collaborative effort with local artisans to create meaningful designs that showcase Filipino talent and craftsmanship. It can be challenging because of factors such as proximity, access to communication, differences in opinion, and variances in perception of design and quality, but all these make the work meaningful and worthwhile.
What do you do in your daily life to live more consciously?
Personally, I've stopped supporting companies that do not promote sustainability and ethical production. I am more conscious about my consumption in that I only buy what I need and only from businesses with responsible practices.