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A growing guide to sustainable fashion brands in London

A growing guide to sustainable fashion brands in London

Discover 26 sustainable fashion brands based in London and UK producing considered designs that cater to different tastes, from minimalist to cottage-core, including clothing, jewellery and accessories.

On the hunt for sustainable fashion in London and the UK? Look no further; ZERRIN has brought together a growing list of the most stand out labels from the infamous fashion capital that show style and substance can go hand in hand. And remember, shopping sustainably isn’t just about buying new clothes (there’s also all of these alternatives to fast fashion you can try, depending on your budget!) but if you do buy new, we’re big advocates of looking to support independent, local and ethical. 

Mother of Pearl is a sustainable womenswear brand based in London which advocates regenerative practices
Photo credit: Mother of Pearl

1. Mother of Pearl

This luxury womenswear brand is steered by creative director Amy Powney, who first started working at the label sweeping the cutting room floor 15 years ago and now helms the brand. You’ll love their classic yet unboring silhouettes which offer a playful take on masculine tailoring, all crafted from certified or recycled materials, including ethically-derived non-mulesed wool, TENCEL™ and organic cotton. The pearl detailing on their designs—from dresses to trench coats—is instantly recognisable. If you’re interested in learning more about the intricacies of creating fashion more responsibly, watch documentary Fashion Reimagined, which follows Powney’s mission to create a sustainable collection, from field to finished garment. 

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Photo credit: Fanfare

2. Fanfare

This circular clothing brand is on a mission to transform the way we buy, wear and consume clothing. Founded by Esther Knight—who worked for multiple high street and designer brands, including Vivienne Westwood, before launching her own line—Fanfare is leading the upcycling movement by transforming vintage pieces into unique contemporary designs, giving existing materials a new life through various textile techniques. With circularity at its core, the label offers season-less pieces with an upcycled edge that are made to be cherished. Our favourite picks? The upcycled denim thread jacket and navy linen short suit

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Photo credit: Albaray

3. Albaray

Founded by an all-female trio during the pandemic, Albaray is a womenswear brand on a mission to create timeless clothing for modern lifestyles, without sacrificing quality. With uplifting designs and meticulous attention to detail, they offer versatile styles perfect for everyday wear. Albaray prioritises sustainability by using responsibly-sourced fabrics like ECOVERO™ viscose and deadstock fabric. They maintain transparent relationships with their suppliers, ensuring each garment is ethically made and thoughtfully crafted.

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Photo credit: Been London

4. BEEN London

Combining innovation with local heritage, BEEN crafts stylish, premium leather bags and wallets from recycled materials. They repurpose discarded leather trimmings and landfill-bound plastics, transforming them into premium accessories with a timeless aesthetic. With sustainability at the heart of their mission, they design for zero waste, believing that waste can be beautiful. On our wish list? The perfectly formed Annis sling bag or roomy Rowe tote. Look out for their vegan accessory options too.

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Photo credit: DEPLOY


This British luxury brand is all about crafting sustainable styles for savvy women shaping a brighter future. Picture this: beautiful, versatile clothes that not only cater to your needs but also champion artistry, functionality, and sustainability. Each garment is like a bespoke masterpiece, designed with your lifestyle in mind. And guess what? They don’t skimp on sustainability either. With their 360° Sustainable Ethos, DEPLOY ensures that every step of their process, from sourcing exquisite fabrics to perfecting the fit, leaves a positive impact on the planet and its people. Psst: you have to check out their clever multi-functional styles!

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Model wears shirt by Neem, made with more eco-friendly, low emitting materials
Photo credit: Neem

6. Neem London

New label on the block Neem creates comfortable, stylish menswear with as little impact on the planet as possible. Their contemporary designs are made from recycled, regenerative and renewable fibres and produced in solar-powered mills and makers which have zero-discharge of hazardous chemicals (ZDHC) and B-Corp certification. We’re big fans of their shirts—made from certified organic cotton and recycled materials.

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Photo credit: Trash Planet

7. Trash Planet

Trash Planet is an independent sustainable vegan sneaker and footwear label that creates limited runs of luxury sustainable vegan footwear and streetwear using recycled and organic materials. Independently designed in the UK and ethically handmade in Europe, they design using vegan materials and even have a Footwear Recycling scheme to ensure none of their materials or products gets wasted. 

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Photo credit: Aligne

8. Aligne

Fashion first, not fast. ALIGNE believes in creating contemporary collections that are built from planet-friendly foundations and sources. From breezy organic cotton to soft LENZING™ ECOVERO™ viscose, their premium and sustainable finishes have been chosen for their quality and low environmental impact. The little details like their labelling and swing tickets are also thoughtfully designed in recycled materials. The brand designs versatile, stylish and yet affordable pieces that has been loved by many. 

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Photo credit: Pantee

9. Pantee

Sustainably created, famously comfortable, and female-owned, Pantee is on a mission to elevate your everyday wardrobe. From underwear to wardrobe staples, they’ve combined comfort, quality and sustainability to create the world’s least basic basics from GOTS Certified Organic Cotton and deadstock fabrics. Not only is their packaging eco-friendly but they are also a member of the 1% For The Planet community and are working towards becoming B-Corp certified. 

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Sustainable womenswear brand Saywood Studio is well-loved for their handcrafted shirts made from premium materials
Photo credit: Saywood Studio

10. Saywood Studio

Born out of a love for colour and unique, quality design, Saywood Studio is an emerging brand you should definitely have on your radar. The brainchild of London College of Fashion graduate Harriet Saywood-Bellisario—who previously worked at Paul Smith, Richard Nicoll and Label/Mix—they design classic silhouettes, produced in small batches in the UK. Check out their eye-catching shirts which always featured an elevated detail: from an embellished collar to a cuffed sleeve or playful embroidery.

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Photo credit: Monika the Label

11. Monika the Label

Monika The Label is a slow fashion brand that marries Cali cool and East London grunge. Inspired by all the best parts of the ‘70s, they design sustainable clothes for wild-hearted women who want to make a change and feel pretty damn cool when they do it. They create killer collections made from environmentally friendly fabrics in the UK to minimise their carbon footprint. They produce limited runs and encourage customers to reuse, recycle and reinvent their pieces in support of a clean and fair fashion industry.

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Photo credit: Mashu

12. Mashu

Founded in 2017 by a Greek designer Ioanna Topouzoglou, Mashu offers vegan accessories that blend both style and sustainable practices. Drawing inspiration from Art Deco interiors and Cycladic architecture, their collections bring a fun, forward-thinking vibe to the table. But here’s the kicker: they’re not just about looks. Mashu is on a mission to drive real change through sustainable innovation and ethical practices, from materials to production. So, if you’re after bags that blend style with a genuine commitment to the planet, people, and animals, this brand is one to watch.

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Photo credit: People Tree

13. People Tree

A pioneer in sustainable Fair Trade fashion, People Tree ensures that every product is made to the highest ethical and environmental standards from start to finish. Contemporary, versatile designs and playful, exclusive prints inspired by the V&A archives create stylish, innovative and affordable fashion while respecting people and the planet. Collections featuring organic cotton, TENCEL™ Lyocell and responsible wool, are made using traditional artisan skills such as hand weaving, hand knitting, hand embroidery and hand block printing. As the first fashion company to be awarded the World Fair Trade Organisation product label, People Tree is dedicated to the principles of fair trade, transparency and equality all while creating beautiful designs. 

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Photo credit: Molby The Label

14. Molby the Label

Molby The Label is an independent, British, slow fashion brand that aims to create beautiful, fun, timeless garments which can be dressed up or down for all occasions. With beliefs that creating high-quality, timeless garments which can be worn again and again will reduce fabric wastage and carbon emission, the brand encourages conscious and sustainable shopping and works towards eliminating the need for the ‘fast-fashion’ market. What’s more, their pieces are handmade to order, allowing customers to alter each piece so that they look and feel amazing in them.

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Photo credit: Gung Ho

15. Gung Ho

Gung Ho is an inspiring fashion brand that weaves messages within their designs and prints to spark up conversations. From Precious Insects to Plastic Oceans, they choose different societal or environmental issue every year and weave them into their garments to create conversations and inspire change. They believe in creating a movement through their clothes, minimise impact to the environment, support wonderful people and champion the charities they work with. They’ve even introduced a rework system recently so you can mend and lengthen the lifespan of your clothes.

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Photo credit: Mayamiko

16. Mayamiko

Started in Malawi, Mayamiko is a responsible womenswear and lifestyle brand, lovingly created by the women who are at the heart of the social enterprise, with ethics and sustainability at its core.  Their collections are cross-seasonal, designed for the global woman and inspired by the indigenous artisans located where our items are made. Their designs are limited and mostly handpicked from local markets in Malawi. Besides clothing, they also carry natural soaps, lip balms and jewellery thoughtfully made by craftspeople in Malawi. The brand also curates beautiful collections from around the world by partners that share the same ethos. 

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Photography by ZERRIN STUDIO

17. Hide the Label

Born in London, Hide the Label is a eco-conscious womenswear brand that aims to create effortless silhouettes that fit well and can be worn by every woman for any season and occasion. By incorporating vivid prints and sustainable materials into their styles, they strive to give women a wardrobe that has longevity and ‘wearability’. The fabrics they use include certified Global Recycle Standard (GRS) recycled polyester and viscose, which are consciously sourced and has a low carbon footprint. Additionally, their packaging is completely plastic-free and is instead made from 100% recycled paper products and compostable bio-based film. 

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Photo credit: Mary Benson

18. Mary Benson

Born out of a love of beautiful dresses, timeless vintage styles and magical prints, Mary Benson is a slow fashion brand that takes pride in using earth-friendly fabrics, creating responsibly, and offering handmade to order wherever possible. Everything is produced in a limited edition run, allowing the brand to experiment with new prints and ideas and keep things small. 

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Photo credit: Asime

19. Asime

Asime is a female-led fashion brand with community and enterprise at its core. Working in collaboration with Aunty’s Fashion Home in Ghana, they produce colourful, contemporary women and menswear made from responsibly sourced Ghanaian textiles. What’s amazing is that 20% of their annual profits gets donated to Dream Big Ghana NGO, a community led NGO that supports lives in the local community focusing on eco-sanitation, sports development, health and education.

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Photo credit: Bajuken

20. Baukjen

As the highest scoring Fashion B Corp in the UK, Baukjen champions slow fashion by designing for good and placing people and the planet first. The brand allows you to create a  chic and sustainable capsule wardrobe that’s focused on quality essentials, eco-friendly fabrics and bestselling styles. From supporting poverty-stricken areas to becoming carbon negative, they are committed to disrupting the fast fashion model. They even have a pre-loved collection and a rental scheme which you can tap on!

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Photo credit: Wires

21. Wires

Handmade by eyewear specialists in Italy, Wires is a London based eyewear brand that designs creative eyewear with minimal waste. They use stainless steel wires for the frames and 3D printing for the lens rims, producing a minuscule amount  of waste in comparison to conventional eyewear manufacturing. The brand champions quality, craftsman/craftswoman-ship and considers their frames akin to jewellery – to be loved and looked after.

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Photo credit: Kitri


KITRI is an independent fashion brand with a mission to make customers look good and feel happy with their collection of power pieces to wear now and – most importantly – love forever. A digitally focused direct-to-consumer brand, they produce all their styles in strictly limited quantities offering a fresh fashion collection every month without overproducing and contributing to waste. While producing lively prints, strong silhouettes and a playful use of colour in their in-house designs, KITRI ensures that they are moving towards sustainability and ethical practices with their processes. 

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Photo credit: We Are Kin

23. We Are Kin

Sustainably manufactured in London, WE ARE KIN is an emerging sustainable label that is focused on creating timeless, statement pieces with strong silhouettes and clean lines that give people a sense of sartorial refinement. As a slow fashion label, they  seek to create a garments that are void of trends and fads and instead, believe in sustainable and responsible practices to guide their systems. Plus, they occasionally launch initiatives for causes that matter to all of us.

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Photo credit: Beaumont Organic

24. Beaumont Organic

Beaumont Organic is a luxury ethical womenswear brand designed in the UK that combines classic style with a contemporary twist. Teaming unique silhouettes with contrasting luxury and eco fabrics, their collection of transitional pieces will see you through each season, and from day to night. The brand introduces two collections a year along with a collection of accessories that encompass the brands clean look and contemporary styling. On a mission to create a more sustainable future for fashion, they are always asking questions around their process, producing ethically, reducing wastage where they can and constantly finding ways to be more transparent.

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Photo credit: Stalf

25. Stalf

Handmade in the UK, Stalf takes pride in their easy, everyday pieces that are made by a team of amazing women. Hand crafting their clothing and promoting change is part of their sustainable fashion journey and they believe that the manufacturing process is something to be valued and shared. Ensuring their manufacturing process and the choices around them are traceable and transparent have always been at the heart of their company. 

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Photo credit: War & Drobe

26. War & Drobe

War & Drobe is a London-based hair accessories brand that creates ‘hair treasures’ from vintage and sustainable materials. Handcrafted with care, their hair treasures are created with a vision of women cherishing them for years to come. These unique one-of-a-kind accessories are made to be valued like an heirloom – one that gets passed down from one generation to the next. Plus, they come beautifully packaged in materials that are kind to the environment.

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