25 of the best sustainable fashion brands in London


Looking for sustainable fashion in London and the UK? Look no further; ZERRIN has brought together a growing list of the most stand out labels from the infamous fashion capital that show style and substance can go hand in hand. And remember, shopping sustainably isn’t just about buying new clothes (there’s also all of these alternatives to fast fashion you can try, depending on your budget!) but if you do buy new, we’re big advocates of looking to support independent, local and ethical. 

Read on to discover sustainable fashion brands based in London and UK producing ethical designs that cater to different tastes, from minimalist to cottage-core, including clothing, jewellery and accessories. 


Hide the Label

Born in London, Hide the Label is a eco-conscious womenswear brand that aims to create effortless silhouettes that fit well and can be worn by every woman for any season and occasion. By incorporating vivid prints and sustainable materials into their styles, they strive to give women a wardrobe that has longevity and ‘wearability’. The fabrics they use include certified Global Recycle Standard (GRS) recycled polyester and viscose, which are consciously sourced and has a low carbon footprint. Additionally, their packaging is completely plastic-free and is instead made from 100% recycled paper products and compostable bio-based film. 

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Fashion first, not fast. ALIGNE believes in creating contemporary collections that are built from planet-friendly foundations and sources. From breezy organic cotton to soft LENZING™ ECOVERO™ viscose, their premium and sustainable finishes have been chosen for their quality and low environmental impact. The little details like their labelling and swing tickets are also thoughtfully designed in recycled materials. The brand designs versatile, stylish and yet affordable pieces that has been loved by many. 

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Founded by an all-female trio during the pandemic, Albaray is a sustainable womenswear brand with a mission to create considered clothing for modern lifestyles that stands the test of time, without compromising on quality. Through uplifting designs and styles with an uncompromising attention to detail, the brand showcases a collection of versatile styles designed for everyday wear. From Ecovero™ viscose to deadstock fabric, the brand uses a range of responsibly sources fabrics, putting sustainability at the forefront of their products. They also maintain a transparent relationship with their suppliers, assuring customers that each garment is made ethically and thoughtfully. 

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People Tree

A pioneer in sustainable Fair Trade fashion, People Tree ensures that every product is made to the highest ethical and environmental standards from start to finish. Contemporary, versatile designs and playful, exclusive prints inspired by the V&A archives create stylish, innovative and affordable fashion while respecting people and the planet. Collections featuring organic cotton, TENCEL™ Lyocell and responsible wool, are made using traditional artisan skills such as hand weaving, hand knitting, hand embroidery and hand block printing. As the first fashion company to be awarded the World Fair Trade Organisation product label, People Tree is dedicated to the principles of fair trade, transparency and equality all while creating beautiful designs. 

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Molby the Label 

Molby The Label is an independent, British, slow fashion brand that aims to create beautiful, fun, timeless garments which can be dressed up or down for all occasions. With beliefs that creating high-quality, timeless garments which can be worn again and again will reduce fabric wastage and carbon emission, the brand encourages conscious and sustainable shopping and works towards eliminating the need for the ‘fast-fashion’ market. What’s more, their pieces are handmade to order, allowing customers to alter each piece so that they look and feel amazing in them.

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Ethical, sustainable clothing crafted by talented local women. Birdsong takes inspiration from art, nature and culture to create unique and inspiring collections. They take pride in hand sketching every silhouette, detail and print before sharing them online to get feedback from their community throughout the design process. They’re all about thoughtful clothes in bright colours, edgy silhouettes and original prints made from natural fabrics. They also try to minimise waste by using innovative materials and recycled packaging materials to create circular, closed-loop economy.

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Gung Ho

Gung Ho is an inspiring fashion brand that weaves messages within their designs and prints to spark up conversations. From Precious Insects to Plastic Oceans, they choose different societal or environmental issue every year and weave them into their garments to create conversations and inspire change. They believe in creating a movement through their clothes, minimise impact to the environment, support wonderful people and champion the charities they work with. They’ve even introduced a rework system recently so you can mend and lengthen the lifespan of your clothes.

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Started in Malawi, Mayamiko is a responsible womenswear and lifestyle brand, lovingly created by the women who are at the heart of the social enterprise, with ethics and sustainability at its core.  Their collections are cross-seasonal, designed for the global woman and inspired by the indigenous artisans located where our items are made. Their designs are limited and mostly handpicked from local markets in Malawi. Besides clothing, they also carry natural soaps, lip balms and jewellery thoughtfully made by craftspeople in Malawi. The brand also curates beautiful collections from around the world by partners that share the same ethos. 

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Made from upcycled deadstock t-shirts, Pantee creates comfortable and stylish undergarments that doesn’t compromise people or the planet. Their sleek designs will surely keep you feeling comfortable and confident all-day! Cut and sewn in Bangladesh, they ensure that their manufacturers share the same values and ethics as the brand. Not only is their packaging eco-friendly but they are also a member of the 1% For The Planet community and are working towards becoming B-Corp certified. 

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Deploy London

As a British luxury brand, Deploy London creates sustainable styles for smart women and a smarter future by utilising their expertise in customisation.  Beautiful, caring, versatile clothes that connect your needs with artistry, functionality and sustainability, each garment is thoughtfully designed with each customer’s lifestyle in mind, and rigorously constructed with the five key components of exquisite fabrics, fine-tailoring, functional versatility, lasting style and fit perfection. Of course, they don’t compromise on sustainability either – with a 360° Sustainable Ethos they ensure that their process and products make a positive impact on the planet and people.  

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Founded in 2017 by a Greek designer, Mashu was born out of a desire to create vegan accessories that offered sustainability without a compromise in style. Inspired by Art Deco interiors and Cycladic architecture, each collection takes on a fun, forward-thinking and fearless approach. The brand is also committed to driving meaningful change through sustainable innovation and ethical best practice, from materials and supply chain through to production. Marrying a genuine passion for sustainability with a celebration of innovative and artisan craft, Mashu bags are the ultimate solution for those seeking style that doesn’t harm planet, people or animals.

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Monika the Label

Monika The Label is a slow fashion brand that marries Cali cool and East London grunge. Inspired by all the best parts of the ‘70s, they design sustainable clothes for wild-hearted women who want to make a change and feel pretty damn cool when they do it. They create killer collections made from environmentally friendly fabrics in the UK to minimise their carbon footprint. They produce limited runs and encourage customers to reuse, recycle and reinvent their pieces in support of a clean and fair fashion industry.

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Mary Benson

Born out of a love of beautiful dresses, timeless vintage styles and magical prints, Mary Benson is a slow fashion brand that takes pride in using earth-friendly fabrics, creating responsibly, and offering handmade to order wherever possible. Everything is produced in a limited edition run, allowing the brand to experiment with new prints and ideas and keep things small. 

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COSSAC promotes the minimalistic concept of capsule wardrobes, and offers a curated selection of contemporary threads and redefined basics with a sass edge. Sustainably designed and ethically produced, each quality garment is intended to be trans-seasonal, with the aim of minimising wastefulness and maximising usefulness. An emerging eco fashion brand, COSSAC rejects the mainstream practices of fast fashion and instead offers women design-led conscious fashion to help drive awareness of the negative social and environmental impacts of the fashion industry and make it easy for women to make better choices.

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Asime Clothing

Asime is a female-led fashion brand with community and enterprise at its core. Working in collaboration with Aunty’s Fashion Home in Ghana, they produce colourful, contemporary women and menswear made from responsibly sourced Ghanaian textiles. What’s amazing is that 20% of their annual profits gets donated to Dream Big Ghana NGO, a community led NGO that supports lives in the local community focusing on eco-sanitation, sports development, health and education.

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As the highest scoring Fashion B Corp in the UK, Baukjen champions slow fashion by designing for good and placing people and the planet first. The brand allows you to create a  chic and sustainable capsule wardrobe that’s focused on quality essentials, eco-friendly fabrics and bestselling styles. From supporting poverty-stricken areas to becoming carbon negative, they are committed to disrupting the fast fashion model. They even have a pre-loved collection and a rental scheme which you can tap on!

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See Also



Handmade by eyewear specialists in Italy, Wires is a London based eyewear brand that designs creative eyewear with minimal waste. They use stainless steel wires for the frames and 3D printing for the lens rims, producing a minuscule amount  of waste in comparison to conventional eyewear manufacturing. The brand champions quality, craftsman/craftswoman-ship and considers their frames akin to jewellery – to be loved and looked after.

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KITRI is an independent fashion brand with a mission to make customers look good and feel happy with their collection of power pieces to wear now and – most importantly – love forever. A digitally focused direct-to-consumer brand, they produce all their styles in strictly limited quantities offering a fresh fashion collection every month without overproducing and contributing to waste. While producing lively prints, strong silhouettes and a playful use of colour in their in-house designs, KITRI ensures that they are moving towards sustainability and ethical practices with their processes. 

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We Are Kin

Sustainably manufactured in London, WE ARE KIN is an emerging sustainable label that is focused on creating timeless, statement pieces with strong silhouettes and clean lines that give people a sense of sartorial refinement. As a slow fashion label, they  seek to create a garments that are void of trends and fads and instead, believe in sustainable and responsible practices to guide their systems. Plus, they occasionally launch initiatives for causes that matter to all of us.

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Trash Planet

Trash Planet is an independent sustainable vegan sneaker and footwear label that creates limited runs of luxury sustainable vegan footwear and streetwear using recycled and organic materials. Independently designed in the UK and ethically handmade in Europe, they design using vegan materials and even have a Footwear Recycling scheme to ensure none of their materials or products gets wasted. 

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BEEN London

By combining innovation with local skills and heritage, BEEN London creates thoughtfully- designed and responsibly-made leather products such as bags and wallets. From discarded leather trimmings recycled into premium full-grain leather, to landfill-bound plastics that are revived as silky linings and zips, they use a wide range of materials to create timeless, trend-proof accessories that work for all seasons. With a strong sustainability ethos, they design for zero waste and believe that waste can become beautiful, inside and out. 

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Beaumont Organic

Beaumont Organic is a luxury ethical womenswear brand designed in the UK that combines classic style with a contemporary twist. Teaming unique silhouettes with contrasting luxury and eco fabrics, their collection of transitional pieces will see you through each season, and from day to night. The brand introduces two collections a year along with a collection of accessories that encompass the brands clean look and contemporary styling. On a mission to create a more sustainable future for fashion, they are always asking questions around their process, producing ethically, reducing wastage where they can and constantly finding ways to be more transparent.

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Handmade in the UK, Stalf takes pride in their easy, everyday pieces that are made by a team of amazing women. Hand crafting their clothing and promoting change is part of their sustainable fashion journey and they believe that the manufacturing process is something to be valued and shared. Ensuring their manufacturing process and the choices around them are traceable and transparent have always been at the heart of their company. 

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War & Drobe

War & Drobe is a London-based hair accessories brand that creates ‘hair treasures’ from vintage and sustainable materials. Handcrafted with care, their hair treasures are created with a vision of women cherishing them for years to come. These unique one-of-a-kind accessories are made to be valued like an heirloom – one that gets passed down from one generation to the next. Plus, they come beautifully packaged in materials that are kind to the environment.

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Fanfare Label

A circular clothing brand which aims to change the way people buy, wear and consume clothing, Fanfare Label represents what fashion could and should look like. The brand is leading the upcycling movement by transforming vintage pieces to unique contemporary designs and giving existing materials a new life through various textile techniques. With circularity, longevity & recycling at its core, the label offers customers timeless, season-less pieces that are made to be cherished. 

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